Category: News

Eventsforce Expands US Operations After Simpleview Acquisition

Eventsforce expands US operations

London, UK – 17th March 2020 – Eventsforce will be expanding its operations in the US, following its acquisition by Arizona-based Simpleview, the travel and tourism industry’s leading provider of CRM and marketing software.

With new US offices in Denver, Colorado, the company will remain independent of other businesses within the Simpleview group.  It will also continue to be managed by its CEO, George Sirius and the rest of its executive team. 

“We have enjoyed great success in the UK and European markets over the years – supporting thousands of events with our powerful enterprise event management solutions and our commitment to world-class customer service. Together with Simpleview, we now have a unique opportunity to extend this success and bring something new to US event planners,” said George Sirius, CEO of Eventsforce. 

“We’re also making some big enhancements to our mobile offerings this year – and will launch a new event management platform which has been specifically designed to help organisers improve event experiences and engage better with attendees.”

Last year, Eventsforce introduced a number of new products designed to improve the attendee on-site experience – from sessions management and self-service check-in to attendance apps and badge-printing tools.  The solutions were showcased at this year’s PCMA’s Convening Leaders show in San Francisco, where it also unveiled findings from a new research study identifying a growing ‘tech skills’ gap in the events industry.  

Established in 2001, Simpleview has been providing CRM, CMS, website design, digital marketing, revenue generation and mobile technologies to more than 900 travel, tourism and convention marketing customers around the world.  Its acquisition of Eventsforce is part of the company’s commitment to provide advanced technology solutions that target both meeting planners and destination marketing organisations.


Have further questions? If you are an Eventsforce customer, please contact your Account Manager who will be happy to help or give us a call on +44-20-3936-4271

If you would like to know more about Eventsforce and speak to a member of our US team, please contact +1 202-827-6319 



New Research Shows Growing Technology Skills Gap in Events Industry

Research 2019 - are event planners struggling with event technology?

47% of event planners say they don’t have the right skills to make informed decisions on event technology

London, UK – 6th November, 2019 – A new research study has found that 47% of event planners say they have limited skills to make confident, informed decisions around their event tech investments, despite holding responsibility for it in the majority of organisations.  The survey also found that an overwhelming 91% of organisers say event tech is an important aspect of their job, but only 48% consider themselves to be tech-savvy.

The research study, titled ‘Are Event Planners Struggling with Event Technology’ was conducted by Eventsforce in October and is based on the views of 145+ event professionals based in the U.S. and the UK, representing corporates, associations, government and educational institutions, PCOs and event management agencies.

Importance of Event Tech in Event Planning

One of the main objectives of the study was to investigate the importance of event tech in the role of the event planner and identify some of the challenges they face when managing event technology. The findings show that 46% of those surveyed say event tech plays a very important part in their work as an event planner, while 68% believe being a tech expert is key for job success.  Another 30% believe that event tech skills are essential for their career progression.

Despite the importance of event tech, however, only 48% of organisers see themselves as tech-savvy. Another 75% also struggle to keep up with trends and new products in the market.  The results show that conversations with peers and colleagues is the most popular way event professionals try to keep up with event tech (78%), followed by industry blogs/news sites (50%) and trade shows and conferences (48%).

Challenges of Managing Event Tech

The Eventsforce study looked at some of the challenges event planners currently face when managing event tech for their organisations.  The biggest issue for 65% of organisers is the time it takes to complete the procurement, implementation and integration process of their event technology systems.  Other challenges include getting people to use the tech across their organisation (54%), limited skills to make confident investment decisions (47%) and managing the migration process from one system to another (42%).

The survey also looked at which event technology tools organisers most struggle with.   Data management topped the list at 47%, followed by live-streaming (34%), event apps (32%) and event management software (30%).

“The challenges of managing event tech are not going to go away for organisers – especially when you look at things like data management, reporting and analytics and the increasing use of tech tools that help them collect an enormous amount of data on their events and attendees,” commented George Sirius, CEO of Eventsforce.

“Our research shows, however, that organisers don’t necessarily have the time nor skills to tackle this head on – paving the way for a new ‘event technologist’ role in our industry:  An event professional whose job is to focus exclusively on all things event tech. Though the requirement of this role can vary from one event organisation to another, it is something we are starting to see more of – particularly across agencies and corporate organisations.”

The Future of Event Tech

The Eventsforce study found that 56% of event planners see the emergence of a new ‘event technologist’ role in the industry – though 82% claim that organisers should be the ones to hold responsibility and accountability for their organisation’s event tech investments.  The results also show that only 22% of organisers are confident that the next generation of event professionals (ex. fresh graduates) have the tech skills they need in the job.

The research study also looked at some of the new emerging tech that organisers are keen to use around their events in the future. Mixed reality platforms like AR and VR topped the list at 50%, followed by AI-enabled solutions that promote more personalised attendee experiences like chatbots and networking tools (43%).  Others include smart wearables, facial recognition, 5G connectivity and holograms.

For a more comprehensive look at the results of the ‘Are Event Planners Struggling with Event Technology’ research study, please see infographic below:

Infographic_Are Event Planners Struggling with Event Tech_Research 2019

About Eventsforce

Eventsforce provides SaaS event management software that powers thousands of successful events each year. With headquarters in London (UK), its customers span 14 different countries and represent some of the leading names in finance, education, government, associations, PCOs and publishing. Its highly customisable software provides a complete end-to-end management solution that addresses every aspect of the event lifecycle: from event planning, marketing and registration, to on-site check-in, mobile apps, abstracts and awards management, real-time analytics and reporting.

For more information about Eventsforce and how it can help events with data security and GDPR compliance, please visit www.eventsforce.com or watch video.

Media Contact:

Taline Jones, Content Manager

Tel: +44 (0)20 77856997

Email: taline.jones@eventsforce.com

Research Reveals Top Reasons Events Invest in Apps Despite Challenges in Measuring ROI

Session information and personalised agendas are most popular app features used by attendees

London, UK – 18th June 2019 – A new research study has found that engaging attendees is the top reason 81% of organisations are using event apps but difficulties in measuring ROI, low adoption rates and the complexity of launching apps are still limiting efforts. The study by Eventsforce also found that despite a 50-75% attendee adoption rate for most event apps, 67% of organisers don’t see any value in using apps once the event is over.

The findings of ‘The ROI of Event Apps’ study are based on responses from over 190 event professionals in the US and the UK and represent corporates, associations, government, PCOs and event management agencies.

“The popularity around event apps has evolved so much over the last few years.  Most people attending events these days expect an app and it seems most event planners want one too.  Our research, however, shows that despite attendee engagement being the driving force behind event apps, only 20% are enjoying adoption rates of 75% or more.   It also shows that a large majority are still finding the management of apps an issue,” said George Sirius, CEO of Eventsforce.

Current Uptake of Event Apps

The ‘ROI of Event Apps’ study found that 57% of organisers surveyed are using event apps, with the majority (45%) focusing on larger events that gather more than 300 attendees.  When investigating the reasons for not using apps, 35% stated that apps were too expensive, while others were discouraged by the time and effort it takes to launch one.  Other barriers include lack of management buy-in (26%) and difficulties in justifying the value apps bring to their organisations (16%).

The results also showed that the majority of those who do use apps enjoy an average adoption rate of 50-75%, with information on sessions and speakers topping the list of features attendees value the most.  Other popular app features include personalised agendas & calendar synching (60%), maps and floor plans (38%), live polling and surveys (35%), networking tools (33%) and push notifications (31%).

Pros and Cons of Event Apps

When investigating the business drivers behind using event apps, the study found driving attendee engagement was the main reason why 81% of organisations are using event apps. Another 57% are using apps as a tool to update attendees on changes in agendas and schedules. Other reasons include saving money on printed programmes (41%), driving traffic to sessions through push notifications (29%) and gathering data on attendee behaviour (21%).  Nearly 30% also said they use apps because their attendees expect them at their events.

The study also looked at some of the challenges organisers are currently facing with event apps.  Nearly half of those surveyed found that creating and launching apps takes up a lot of time. Low adoption rates is also a problem for 42% of organisers, as well as issues in measuring results (39%) and managing data transfers between systems (37%). When asked how they measure the ROI of their apps, adoption rates, feedback from surveys and in-app engagement stats (ex. page views and poll stats) were the top performance metrics used by most organisations.

Apps bring value to events only when they successfully connect attendees to the right content and right people at the right time. To do this effectively, organisers need to make sure that the information attendees see on apps is always accurate and up-to-date. Our research, however, shows that data transfers between apps and event management systems is a problem for more than 1 in 3 organisations.  Dealing with one fully integrated platform for registrations, sessions and apps not only eliminates this problem, but can also help boost adoption rates.  It will also give organisers a clearer picture on all their event data,” Sirius continued.

Promotion of Event Apps

How organisers market event apps was another area that the study investigated.  Email campaigns were seen as the most effective promotion channel for 91% of event planners, followed by event websites (64%) and social media (40%).  When looking at how much effort organisers dedicate in promoting apps, the results showed that a majority of 87% promote their apps one to three months prior to the event.  Despite this, most attendees only download the app one day prior or on the actual day of the event.  Only 20% promote their apps after the event but majority agree that this drives very little engagement with attendees.

For a more comprehensive look at the results of ‘The ROI of Event Apps’ research study, please see infographic below:

About Eventsforce

Eventsforce provides web-based event management software that powers thousands of successful events each year. With headquarters in London (UK), its customers span 14 different countries and represent some of the leading names in finance, education, government, associations, PCOs and publishing. Its highly customisable software provides a complete end-to-end management solution that addresses every aspect of the event lifecycle: from event planning, marketing and registration, to on-site management, mobile apps, abstracts and awards management, real-time analytics and reporting.

For more information about Eventsforce, please visit www.eventsforce.com

Media Contact:

Taline Jones, Content Manager

Tel: +44 (0)20 77856997

Email: taline.jones@eventsforce.com

 

New Study Finds Majority of Events Are Still Struggling with GDPR

London, UK – 28th May 2019 – A new research study from Eventsforce has found that 90% of event planners are still facing a number of challenges meeting GDPR requirements, one year after the EU data protection law first came into effect.  Though 81% believe they are complying to the new regulation, on-going issues include consent management, running GDPR checks with event suppliers and controlling how third parties are using attendee data.

The findings of the research study are based on responses from over 110 event professionals in the US and the UK and represent corporates, associations, government, PCOs and event management agencies.

“Our research shows that despite the on-going challenges event organisers are still facing around GDPR, the regulation has also brought about a number of positive changes to our industry, especially with regards to event marketing, data management and data security.  said George Sirius, CEO of Eventsforce. “Events are also starting to promote their data protection credentials a lot more than before in an effort to show attendees that they can be trusted with their most valuable asset – their personal information.”

The research study looked at what impact the legislation has had on the industry over the past 12 months, including the kind of changes organisers have had to make in the way they plan and manage events.  The findings show that 44% of respondents are now sharing a lot less data with stakeholders and suppliers (ex. hotels and venues) and another 41% have implemented more transparent and efficient processes to manage event data.  Data security is another key priority for many organisers with tighter security controls (40%) and new GDPR checks for suppliers and third parties they deal with around events (25%).

Event marketing is another important area where GDPR has made an impact with 36% claiming the legislation has improved the quality and creativity of their communication campaigns.  Other changes include more targeted communications (24%) and better-quality mailing lists (17%).  Surprisingly, only 12% have stopped buying mailing lists after GDPR.

The study also investigated the challenges organisers still face in meeting GDPR requirements.  Top of the list is the management of attendee consent at 36%, whilst assessing the GDPR compliance of tech providers, event agencies and suppliers is also a problem for 30% of organisers.  Other risk factors include difficulties in controlling what third parties do with attendee data (28%), not having the right processes in place to access or delete personal information (26%) and limited understanding internally of GDPR and the consequences of non-compliance (20%).

“The risk-factors unveiled in the research study show how important it is for organisers to manage their data effectively and deal with event tech systems that can support them with things like tracking consent, deleting personal information and securing access so that attendee data doesn’t end up in the wrong hands.  Having these processes in place will not only minimise the risk of non-compliance, but also provide an opportunity to show attendees that they’re looking after their information properly.  Building this kind of trust is the whole point of GDPR and will be key in deciding which organisations people choose to deal with in the future,” added Sirius.

For a more comprehensive look at the results of the ‘Are Your Event Ready for GDPR’ research study, please see the infographic below:

-end-

About Eventsforce

Eventsforce provides web-based event management software that powers thousands of successful events each year. With headquarters in London (UK), its customers span 14 different countries and represent some of the leading names in finance, education, government, associations, PCOs and publishing. Its highly customisable software provides a complete end-to-end management solution that addresses every aspect of the event lifecycle: from event planning, marketing and registration, to on-site management, mobile apps, abstracts and awards management, real-time analytics and reporting.

For more information about Eventsforce and how it can help events with data security and GDPR compliance, please visit www.eventsforce.com or watch video.

Media Contact:

Taline Jones, Content Manager

Tel: +44 (0)20 77856997

Email: taline.jones@eventsforce.com

 

Eventsforce Survey Confirms Data Security Is a Growing Concern in Events Industry

80% of event planners put data security as top priority for 2016 – only 40% confident of policies

Addressing security concerns around event and delegate data was the key finding in a survey done by Eventsforce – the global experts in event management software.  The study, which was conducted across 50 organisations in the UK and the US, revealed that 80% of event planners marked data security as a top priority for 2016 yet only 40% felt they had the adequate security policies in place across their organisations.

“There have been a number of high-profile data breaches over the last year and though there have been no major incidents involving the events industry, it is something we need to prepare ourselves for.  Events deal with highly sensitive customer information, including names, emails, telephone numbers, employment information, disabilities and so on.  Ensuring this data is kept safe is critical – not just for delegates, but for those organisations storing this information,” said Steve Baxter, CTO of Eventsforce. “The survey exposes some key areas – like password hygiene, delegate payments and regulatory compliance – where event planners need to put greater attention to in order to prevent data from getting into the wrong hands.”

As part of its findings, the survey revealed that 81% of event planners do not change their passwords to their event management systems as often as they should (less than once a year) and a further 33% claim to have shared their passwords with other people.  This increases the risk of a breach and makes it difficult to accurately identify who has access to the system at any given point in time.

Another area that the Eventsforce survey investigated was security issues around delegate payments and PCI DSS compliance. The Payment Card Industry Data Security Standard (PCI DSS) is a set of requirements designed to ensure that all companies that process, store or transmit credit card information maintain a secure environment.  Nearly half of those surveyed didn’t know if they were PCI DSS compliant, with 84% not being able to identify compliance requirements and a further 73% unaware of the fines for non-compliance (ranging anywhere from $5,000 to $100,0001).

Email communications was highlighted as another area of vulnerability. The survey found that 65% of respondents emailed their event data to third parties or other departments within their organisation after downloading the information from their event management systems. A further 36% admitted to emailing their API key – a form of authentication that allows third party systems like event apps access to data saved in event management systems. Sharing this key via email makes data more vulnerable as it is left exposed to anyone who has access to this key.

In addition, the survey highlighted how EU Data Protection regulations require extra security measures when dealing with ‘sensitive’ delegate data.  Personal information can include things like names, addresses and phone numbers.  However, sensitive personal data is any information relating to the delegate’s racial origin, political opinion, religious beliefs or mental and physical well-being.  The survey found that nearly 40% of respondents didn’t think race and religion were considered as sensitive and only 26% thought dietary requirements (which may indicate religious inclinations) as sensitive.

For a more comprehensive look at these insights and some of the other findings from the survey, please download the infographic below:

Infographic_How safe is your event data JPG FINAL

About Eventsforce

Eventsforce provides event management software that helps results-driven professionals deliver thousands of successful events each year. With offices in London (UK) and Denver, Colorado(US), our customers span 14 different countries and represent some of the leading names in finance, education, government, associations, PCOs and publishing. Our unique partnership approach and our highly customizable, modular software provides a complete end-to-end management solution that addresses every aspect of the event lifecycle: from event planning, marketing and registration, to abstracts and awards management, as well as post-event analysis and reporting.

For more information, please visit www.eventsforce.com

Media Contact:

Taline Jones

Content Manager

Tel: +44 (0)20 77856997

Email: taline.jones@eventsforce.com

 

1 https://www.pcicomplianceguide.org/pci-faqs-2/

Eventsforce Unveils New Suite of On-Site Event Management Tools

London, UK – 10th April 2019– Eventsforce announced today a new suite of on-site event management tools, including a mobile app, a self-service check-in and badging solution and an attendance recording app for events and sessions.  The new products have been designed to improve attendee experiences, while helping organisers save time and get the data insight they need to make more informed decisions on the day.

“The on-suite family of products address some of the biggest data management issues organisers face around their events. All three offerings are integrated with our registration solution, which means organisers can eliminate the time-consuming and frustrating process of data transfers between systems – improving accuracy and security too.  Dealing with one centralised platform will also give them a clearer picture on all their event data,” said George Sirius, CEO, Eventsforce.

Eventsforce Mobile is a fully integrated event app which allows attendees to personalise their event experiences. Features include personalised schedules and session details, one-to-one networking, push notifications and maps. Organisers can also use the app to drive audience participation and session engagement with live polls, note-taking, surveys, resource centres and social media.  The app also monitors important behavioural analytics, including page visits, document downloads, banner ad clicks and marked favourites.

“Our user-friendly interface makes it easy for organisers to design and launch their event apps quickly, with the integrated system pulling in all their app data in a matter of seconds. Automatic synching with our event management platform also ensures that any last-minute changes to sessions, rooms, speakers or any other event information will always be reflected on the app,” continued Sirius.

Eventsforce is also helping organisers become a lot more proactive in the way they manage the check-in and attendance recording process around their events.  Last month, the company unveiled Eventsforce Kiosk, a self-service solution which provides attendees with a more efficient way to check-in and print their badges on-site.  This same seamless experience is now being extended to sessions too with a new attendance recording app.

The Eventsforce Attendance app allows on-site staff to use iPhones and iPads to quickly mark off attendees on registration lists with easy-to-navigate tools and an integrated QR/barcode badge scanner. Full integration with the Eventsforce event management system ensures all registration data is up-to-date, including walk-ins. It also provides organisers with access to important live performance metrics, including session attendance figures, no-shows and room capacities.

“Having this kind of information while the event is happening can be critical for decision-making on the day. For example, the app tells you how many people have already checked-in to a session and how many are expected to show.  This information can then be used to encourage more people to attend the session through push notifications on the event app or social media,” continued Sirius.

For more information on all three Eventsforce on-site products, please click here or visit www.eventsforce.com

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About Eventsforce

Eventsforce provides web-based event management software that powers thousands of successful events each year. With headquarters in London (UK), its customers span 14 different countries and represent some of the leading names in finance, education, government, associations, PCOs and publishing. Its highly customisable software provides a complete end-to-end management solution that addresses every aspect of the event lifecycle: from event planning, marketing and registration, to on-site management, mobile apps, abstracts and awards management, real-time analytics and reporting.

For more information, please visit www.eventsforce.com

Media Contact:

Taline Jones, Content Manager

Tel: +44 (0)20 77856997

Email: taline.jones@eventsforce.com

 

Eventsforce Speeds Up Event Check-in for Attendees

Integrated system offers real-time insight on registrations, check-in and attendance and helps with GDPR compliance

London, UK – 5th Feb 2019 – Eventsforce has launched today a new self-service check-in solution which cut downs registration queues at events and provides attendees with a more efficient way to scan and print their badges. Part of the company’s on-site suite of offerings, Eventsforce Kiosk has been designed to make the whole check-in process a lot easier for organisers, while providing them with valuable real-time insight on all their attendance data.

“Printing and scanning attendee badges can be a logistical nightmare. And yet getting it right is so important as it can have such a significant impact on first impressions when people arrive at an event.  They don’t want to start their experience standing in long queues or waiting for someone to help them out.” said George Sirius, CEO, Eventsforce.

“Attendees can now check-in to an event in a matter of seconds through a simple name search or QR code scan. Full integration with our registration system also ensures that all attendees, including walk-ins, won’t face any issues finding their details on the kiosk systems.”

As well as improving the attendee experience, the solution helps organisations cut down a lot of the time and resources typically spent around managing attendance. Badges can be designed and customised easily for each event and the use of self-service kiosks reduces the need for on-site staff.

Better management of attendance data was one of the key things Eventsforce wanted to address with the new integrated solution.  The system’s analytics tool gives organisers a live overview of who has checked in, comparing the data with registrations and segmenting by attendee type. Organisers can choose to share links to this real-time information with stakeholders and management teams.

“Having access to live attendance data not only helps with reporting but can be instrumental in making important decisions on the day.  Should you delay serving breakfast as people are checking-in later than you thought?  Have all your speakers arrived?  Even after the event, dealing with accurate attendance data is key in measuring success. Having one integrated system gives organisers this kind of real-time insight.” continued Sirius.

The integrated solution helps address some of the other data challenges events face when dealing with different technology suppliers for registrations and check-in. Organisers can eliminate the need for manual data transfers between systems, saving time and reducing errors.  It also means all their attendee data can be managed securely through one centralised event management platform.

The Eventsforce Kiosk also helps events with GDPR compliance. The self-service kiosks remove the need for having printed delegate badges on registration desks. The system also makes it easy for organisers to secure access to all the data on the kiosk systems.  If an iPad is lost or misplaced, the organiser can remotely block any access to minimise the risk of breach.

For more information on Eventsforce Kiosk, please click here or visit www.eventsforce.com

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About Eventsforce

Eventsforce provides web-based event management software that powers thousands of successful events each year. With headquarters in London (UK), its customers span 14 different countries and represent some of the leading names in finance, education, government, associations, PCOs and publishing. Its highly customisable software provides a complete end-to-end management solution that addresses every aspect of the event lifecycle: from event planning, marketing and registration, to on-site management, mobile apps, abstracts and awards management, real-time analytics and reporting.

For more information, please visit www.eventsforce.com

Media Contact:

Taline Jones, Content Manager

Tel: +44 (0)20 77856997

Email: taline.jones@eventsforce.com