1. Important Information
1.2. Contact Us
2. Use of the Application by Eventsforce and our Customers
2.1. The Eventsforce Application
Our online Application allows any company that uses it (our customers and Eventsforce itself) to build event microsites and manage events. This can include collecting contact information and other demographic information from visitors who are participating in events. Eventsforce provides the Application to our customers to manage their events, and we use it to run our own events.
2.2. Use by Eventsforce
2.3. Use by Our Customers
2.4. “Sensitive Information”
This refers to credit or debit card numbers, personal financial account information, Social Security numbers, passport numbers, driver’s license numbers or similar personal identifiers, racial or ethnic origin, physical or mental health condition or information, or other employment, financial or health information.
3. Information We Collect
3.1. When You Visit our Websites
You are free to explore the Websites without providing any information about yourself. When you visit the Websites, we request that you provide Personal Information about yourself, and we collect Navigational Information.
3.2. “Personal Information”
This refers to any information that you voluntarily submit to us and that identifies you personally, including contact information, such as your name, e-mail address, company name, address, phone number, and other information about yourself or your business. Personal Information can also include information about any transactions, both free and paid, that you enter into on the Websites, and information about you that is available on the internet, such as from Facebook, LinkedIn, Twitter and Google, or publicly available information that we acquire from service providers.
3.3. “Navigational Information”
This refers to information about your computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit and pages viewed. Please see the “Navigation Information” section below.
3.4. Payment Information
We may collect and process payment information from you when you participate in an event, directly or on behalf of our customers, including credit cards numbers and billing information, using third party PCI-compliant service providers. Except for this, we do not collect Sensitive Information from you.
3.5. Information About Children
The Websites are not intended for or targeted at children under 13, and we do not knowingly or intentionally collect information about children under 13. If you believe that we have collected information about a child under 13, please contact us at firstname.lastname@example.org, so that we may delete the information.
4. How We Use Information We Collect
4.2. We Never Sell Personal Information
We will never sell your Personal Information to any third party.
4.3. Use of Personal Information
4.4. Use of Navigational Information
We use Navigational Information to operate and improve the Websites and the Application. We may also use Navigational Information alone or in combination with Personal Information to provide you with personalized information about Eventsforce.
4.5. Customer Testimonials and Comments
We post customer testimonials and comments on our Websites, which may contain Personal Information. We obtain each customer’s consent via email prior to posting the customer’s name and testimonial.
4.6. Use of Credit Card Information
If you give us credit card information, we use it solely to check your financial qualifications and collect payment from you. We use third-party service providers to manage credit card processing.
4.7. Service Providers
We employ other companies and people to provide services to visitors to our Websites, our customers, and users of the Application and may need to share your information with them to provide information, products or services to you. Examples may include removing repetitive information from prospect lists, analyzing data, providing marketing assistance, processing credit card payments, supplementing the information you provide us in order to provide you with better service, and providing customer service.
4.8. Security of your Personal Information
We use a variety of security technologies and procedures to help protect your Personal Information from unauthorized access, use or disclosure. We secure the Personal Information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When sensitive Personal Information (such as a credit card number) is collected on our Websites and/or transmitted to other websites, it is protected through the use of encryption, such as the TLS (Transport Layer Security).
4.9. Social Media Features
4.10. External Websites
4.11. Public Forums
We offer publicly accessible message boards, blogs, and community forums. Please keep in mind that if you directly disclose any information through our public message boards, blogs, or forums, this information may be collected and used by others. We will correct or delete any information you have posted on the Websites if you so request, as described in “Opting Out and Unsubscribing” below.
4.12. Retention of Personal Information
We retain Personal Information that you provide us as long as we consider it potentially useful in contacting you about the Subscription Service or our other services. We will delete this information from the servers at an earlier date if you so request, as described in “Opting Out and Unsubscribing” below. If you provide information to our customers as part of their use of the Application, our customers decide how long to retain the personal information they collect from you. If a customer terminates its use of the Application, then we will provide customer with access to all information stored for the customer by the Application, including any Personal Information provided by you, for export by the customer according to our agreement with our customer. After termination, we may, unless legally prohibited, delete all customer information, including your Personal Information, from the Application.
4.13. International Transfer of Information
4.14. Corporate Events
If we (or our assets) are acquired by another company, whether by merger, acquisition, bankruptcy or otherwise, that company would receive all information gathered by Eventsforce on the Websites and the Application.
4.15. Compelled Disclosure
We reserve the right to use or disclose your Personal Information if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights or to comply with a law, court order, or legal process.
5. Navigational Information
We use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a Web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize pages on our Websites, or use the Application, a cookie helps us to recall your specific information on subsequent visits. When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the customized features.
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Eventsforce Application or Websites you visit. Eventsforce keeps track of the Websites and pages you visit within Eventsforce, in order to determine what portion of the Eventsforce Website or Application is the most popular or most used. This data is used to deliver customized content and promotions within the Eventsforce Website and Application to customers whose behavior indicates that they are interested in a particular subject area.
5.2. Log Files
We may collect demographic information, such as your ZIP code, age, gender, preferences, interests and favorites using log files that are not associated with your name or other personally identifying information. There is also information about your computer hardware and software that is automatically collected by us. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used by Eventsforce for the operation of the Application, to maintain quality of the Application, and to provide general statistics regarding use of the Eventsforce Website. For these purposes, we may link this automatically-collected data to Personal Information such as name, email address, address, and phone number.
5.3. Clear Gifs (Web Beacons/Web Bugs)
We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage the Website and Subscription Service by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages or in emails and are about the size of the period at the end of this sentence. We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. We tie the information gathered by clear gifs in emails to our customers’ Personal Information. If you would like to opt-out of these emails, please see “Opting Out and Unsubscribing”.
5.4. Navigational Information Collected by Our Customers
Our customers can use the tools we provide, as well as tools provided by third parties, to collect Navigational Information when you visit their webpages on the Application. Eventsforce does not control our customers’ use of these tools, nor do we control the information they collect or how they use it.
5.5. Flash Cookies and Other Third Party Tracking Technologies
The Adobe Flash Player (and similar applications) use technology to remember settings, preferences and usage similar to browser cookies but these are managed through a different interface than the one provided by your Web browser. This technology creates locally stored objects that are often referred to as “Flash cookies.” Eventsforce does not use Flash cookies. However, our customers of our software platform may create pages on the Eventsforce platform that employ Adobe Flash cookies. Eventsforce does not have access or control over our customers’ Flash cookies, but you may access your Flash management tools from Adobe’s web site directly. Similarly, our customers may create pages using the Eventsforce Application that use technology from tracking utility companies, such as cookies and web beacons. The use of these technologies by our customers is not covered by our privacy statement. We do not have access or control over these third party tracking technologies.
5.6. Third Party Tracking Technologies
6. Opting Out and Unsubscribing
6.1. Reviewing, Correcting and Removing Your Personal Information
If you provide us with your Personal Information, you have the following rights with respect to that information:
- To review the user information that you have supplied to us
- To request that we correct any errors, outdated information, or omissions in user information that you have supplied to us
- To request that your user information not be used to contact you
- To request that your user information be removed from any solicitation list that we use
- To request that your user information be deleted from our records
- To opt out of being solicited by Eventsforce or third parties
To exercise any of these rights, please contact us at email@example.com or by mail to Eventsforce, The Wenlock, 50-52 Wharf Road, London, N1 7EU, UK. We will promptly change, correct, or delete your information and notify you of the action we have taken.
6.2. To Unsubscribe from Our Customers’ Communications
Our customers are solely responsible for their own marketing emails and other communications; we cannot unsubscribe you from their communications. You can unsubscribe from our customers’ marketing communications by contacting them directly.
6.3. How We Manage your Data
Rights of the individual
Eventsforce takes your data security and privacy very seriously. Each email you receive from us will give you a number of ways to withdraw your consent to being contacted by us. You can choose at any time to unsubscribe from all emails or choose to update your email preferences which allows you to select which information you receive from us. You can also withdraw consent by sending an email to firstname.lastname@example.org with ‘Unsubscribe’ in the title or by calling us on+44 20 3936 4271 during business hours.
- Individuals who opt out of Marketing communications from us will no longer receive any marketing focused emails, such as our EventTech blog or Eventsforce news
- Individuals who opt out of Product communications from us will no longer receive any product focused emails, such as news of new product launches or updates
- Individuals who opt out of all email communications from us will no longer receive any emails
How we use your data
- We send you weekly email updates from our Event Tech Talk blog bringing you insight and advice on the latest event tech challenges and trends
- We invite you to take part in our quarterly industry research studies
- We send you ad-hoc communications via email and phone on Eventsforce products, events, webinars and other marketing information
We retain the personal information that you provide us as long as we consider it potentially useful in contacting you about our products, services or marketing communications, unless you have opted-out or withdrawn consent. We have data management policies in place to ensure data is not kept longer than necessary
- If a contact shows zero engagement with Eventsforce (for example does not open an email, attend a webinar or event or visit our website) within a 5-year period, all information on them will automatically be deleted
- If a contact hasn’t engaged with Eventsforce for more than 4 years, then all the information we hold on them will be deleted.
- If a contact unsubscribes from all our email communications, they will be immediately flagged as a contact not to be emailed. After 6 months this contact will be anonymized. We will keep the email address for the sole purpose of ensuing that this contact is not re-added to our database.
We keep the personal details provided to us by our clients for as long as they continue to be clients of Eventsforce. When an individual is no longer a client of Eventsforce their personal details will be treated in the same way as any other non-client and will be managed according to the processes outlined above.
Eventsforce uses GoToWebinar to deliver both client and non-client webinars. Webinars and the personal data they hold will be deleted after two years.