Behind every innovation, there’s inspiration and — as any sci-fi fan will tell you — no place is more full of inspiration than the future, especially when it comes to technology. Indeed, if we think about some of the genre’s greatest works, every single one has dazzled readers and viewers alike with…
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As an event planner, you always aim to please, especially when it comes to your stakeholders. Be they clients, sponsors, vendors or delegates, the key to their contentment lies in your ability to effectively communicate with your stakeholders before, during and after the planning process. Regardless…
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The rise of AI, and the challenge of integrating AI into event planning — including the advent of advanced language models like ChatGPT — has been a new-found source of innovation and creativity for the events industry. While these technologies offer solutions to many of the common challenges faced…
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As a tangible concept, diversity, equity, and inclusivity (DEI) is an essential principle in any thriving and harmonious society. As event planners, we strive to create inclusive environments, to build spaces that celebrate and embrace people in all their glorious diversity. By putting DEI at the…
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In a world where unique sensory experiences are so very highly prized, event planners play a vital role in curating these unforgettable moments. As a profession, event planning has evolved significantly with the passing of time and recent years have seen the sector adapt to and incorporate changing…
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As we move ever closer to the 2030 Agenda for Sustainable Development, the awareness of sustainability has never been more pronounced. The event industry, of course, is no exception to this, with both organisers and attendees striving to reduce their carbon footprints and to adapt more sustainable…
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So much more than organising logistics and coordinating schedules, event planning is an art form that enables truly talented planners to create captivating experiences, and occasions that leave a lasting impression upon attendees. Planners — from weddings and corporate conferences to music festivals…
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The COVID-19 pandemic has indelibly changed the ways in which we live and work. For those planning events remotely, the advent and continued popularity of hybrid and remote is undeniably one of the era’s lasting legacies, one which has left a profound mark on the wider industry. Yet deeper still…
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The staying power of hybrid is undeniable. While the events industry is now seeing a welcome resurgence of live, in-person gatherings, it’s clear that hybrid — thanks to its inherent agility as an event format — has become a trusted tool of planners in a relatively short space of time. That same…
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From pre-show advertising to post-show highlights and client testimonials, event industry professionals acknowledge the power and reach of video marketing. But there are times and tasks that call for a more delicate hand; when you want to go beyond the basics of video marketing for your event yet…
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