Browsing habits have changed. Today people move freely between mobile and desktop devices and this makes responsive web design (RWD) vital to your business. There’s no doubt that being responsive will give your event website an edge over those that aren’t.
Google favours mobile-optimised sites and as a result, ranks these sites higher in searches. With just one URL and one set of pages, a responsive site is easier for Google to crawl and index content.
RWD removes inconsistencies in a site’s look and feel, functionality and performance which often result in user frustration and lost business. A positive user experience is proven to improve engagement and increase conversions.
Building a responsive site will save you significant time and money. You only need to create and manage one site and its design will adjust to suit all devices.
Design is a primary factor in building a successful, credible brand. RWD keeps your event website design consistent, perceptions of your brand positive and your messaging strong.
With a single responsive site, all your traffic across multiple devices can be brought together into one report for easier analysis.
