It’s been five years since the start of the COVID-19 pandemic. From a wider perspective, we all know the profound impact this moment had on our individual lives and on our collective psyche. But with time comes reflection and with that, the knowledge needed to blaze a new path, to forge a new…
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Sometimes it’s hard to spot a fake, but in a world where inauthenticity is rife, you’re the real deal. Yet even as a professional planner, you’ve probably heard it at least once in your career: “Anyone can plan an event; it’s easy!”. On that thought, let’s separate fact from fiction with a little…
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In the doldrums of February, snowflakes offer us a lesson in love. Just like the human heart, no two are quite the same but all are alike in their fragility and complexity. With Valentine’s Day right around the corner, that’s a timely reflection; after all, everyone loves differently and, as we’ll…
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Way back in ancient Rome, the image of the two-faced god Janus was everywhere. Hailed as the deity of beginnings and endings — of duality, time, and transition — his profile flanked doorways and gates and topped passages and temples. He doesn’t mean much to us today, but the word for this first…
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Here we are again. It’s mid-January and Blue Monday is upon us. For some, the 20th of the month is nothing but a grey blur of bills and bad weather; for others, this is the point when new year’s resolve begins to crack and waver. Ever perceptive, event planners know that this is a time of muted…
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Earlier this year, we told you that there’s nothing special about event apps. While that’s a conviction that we here at Eventsforce still certainly stand by, we also recognise that this absolute view doesn’t leave a lot of room for contemplation, consideration, or — most importantly — the…
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… certainly not these days, anyway. But while this kind of technology is now commonplace, it doesn’t mean that planners should ignore the importance that apps have when it comes to audience engagement. They may have been around for a while, but the passage of time doesn’t diminish the fact that apps…
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At last, January is over and, with that, the relief that comes with making it through the first month of the year. As an event planner, your focus is now firmly fixed on the months ahead and while you’ve already got a lot on your plate, good data management can help make your life a lot easier. In…
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What is the future of events? You only have to read the news to confirm that the advancement of technology is a clear given. With that in mind, could the future of the events industry be limited only by our imaginations? No one knows what time may bring, but half a century from now, it’s certain…
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With the buzz of December already a distant memory, the arrival of January comes as an anticlimax. It’s back to work, back to normality and for many event planners, a time that can seem challenging and even a little overwhelming. While it can be difficult to muster enthusiasm for anything right now…
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