The COVID-19 pandemic has indelibly changed the ways in which we live and work. For those planning events remotely, the advent and continued popularity of hybrid and remote is undeniably one of the era’s lasting legacies, one which has left a profound mark on the wider industry. Yet deeper still…
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The staying power of hybrid is undeniable. While the events industry is now seeing a welcome resurgence of live, in-person gatherings, it’s clear that hybrid — thanks to its inherent agility as an event format — has become a trusted tool of planners in a relatively short space of time. That same…
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From pre-show advertising to post-show highlights and client testimonials, event industry professionals acknowledge the power and reach of video marketing. But there are times and tasks that call for a more delicate hand; when you want to go beyond the basics of video marketing for your event yet…
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As he stood bathed in twilight and dust, Kevin Costner’s Ray, ‘Field of Dreams’ 1989, hears a voice in the wind, ‘If you build it, they will come’. The fact that this is a misquote of W. P. Kinsella who actually said, ‘If you build it, he will come’ is not important. Costner built his dream, and it…
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