There’s nothing quite as gratifying as hosting a well-attended event. It may look effortless, but behind the high turnout and the buzzy atmosphere, there is — as every planner knows — nothing but careful preparation and hard work. A key indicator of event success, attendance should never be taken…
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As a tangible concept, diversity, equity, and inclusivity (DEI) is an essential principle in any thriving and harmonious society. As event planners, we strive to create inclusive environments, to build spaces that celebrate and embrace people in all their glorious diversity. By putting DEI at the…
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When it comes to events, first impressions matter. As the kind of “opening act” to any occasion, registration sets the feel and tone for things to come. While personalisation is now inherent throughout many elements of any given event, it’s not necessarily always easy or straightforward to include…
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From pre-show advertising to post-show highlights and client testimonials, event industry professionals acknowledge the power and reach of video marketing. But there are times and tasks that call for a more delicate hand; when you want to go beyond the basics of video marketing for your event yet…
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