A problem shared is a problem halved, and with planners busier than ever, it makes sense to seek out practical solutions that can help to lift a heavy workload. When deployed with thought and care, generative AI offers a savvy means of managing both common planning tasks and problems as they arise…
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Whether you’re spinning lots of plates or wearing many hats, when you work within a SME (Small to medium sized enterprise), multi-tasking is simply part of the job. In this kind of “all hands on deck” environment, no task is too big (or too small) to go unnoticed (or unfinished). When it comes to…
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Sometimes it’s hard to spot a fake, but in a world where inauthenticity is rife, you’re the real deal. Yet even as a professional planner, you’ve probably heard it at least once in your career: “Anyone can plan an event; it’s easy!”. On that thought, let’s separate fact from fiction with a little…
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There’s nothing quite as gratifying as hosting a well-attended event. It may look effortless, but behind the high turnout and the buzzy atmosphere, there is — as every planner knows — nothing but careful preparation and hard work. A key indicator of event success, attendance should never be taken…
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As a tangible concept, diversity, equity, and inclusivity (DEI) is an essential principle in any thriving and harmonious society. As event planners, we strive to create inclusive environments, to build spaces that celebrate and embrace people in all their glorious diversity. By putting DEI at the…
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When it comes to events, first impressions matter. As the kind of “opening act” to any occasion, registration sets the feel and tone for things to come. While personalisation is now inherent throughout many elements of any given event, it’s not necessarily always easy or straightforward to include…
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From pre-show advertising to post-show highlights and client testimonials, event industry professionals acknowledge the power and reach of video marketing. But there are times and tasks that call for a more delicate hand; when you want to go beyond the basics of video marketing for your event yet…
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