The Eventsforce Blog

The Content Hub for Tech-Savvy Planners

Our blogs are written to fulfil three main aims: helping event planners deliver exceptional events; understanding the industry; and making their lives easier. We’ll bring you the latest industry research and analysis on all the key topics that matter to you, and provide the top tips and best practice advice to make your events successful and profitable. This is digestible content written for event planners, by event planners!

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Tracy Ryan, Head of EMEA Marketing, Simpleview

Tracy Ryan is a marketing professional with over 30 years’ experience in strategic marketing planning, marketing communications and campaign management across regional, pan-EMEA and international roles. She is currently Head of EMEA Marketing at Simpleview, a software, creative and data insights company that partners with destinations and their agencies to engage stakeholders, attract visitors and win bids for conventions and events. Since joining the company in January 2022, Tracy has focused on increasing awareness for the Simpleview and Eventsforce brands across EMEA, growing the EMEA marketing function and creating a compelling EMEA marketing strategy that contributes to the growth of the business.

Prior to joining Simpleview, Tracy was Chief Marketing Officer at Natterbox, an exciting telephony scale-up, where she increased sales pipeline by 123% and ran account based marketing programs to create brand advocates across their international accounts. She has also held senior marketing positions at Faethm AI, Telogis, Websense and BEA Systems.

A day in the life of a stressed events planner

By Tracy Ryan, Head of EMEA Marketing, Simpleview on Aug. 08, 2024

Event Planning is Easy! Don’t you just love it when everyone “advises” you on what you could do better next time? I really do wonder if people (no departments mentioned) really do think event planning is easy. The fact is, even amidst the planning of your latest event, you probably have a number of…