How Covid-19 is Changing the Role of Event Data – New Challenges & Opportunities

A new 2021 research study shows that the role of data is changing in our industry.  The dramatic shift to virtual events has meant organizers (46%) are collecting more data today than ever before.  Sponsors and exhibitors want more data to justify ROI. Attendees also are getting a lot more concerned about what data they share online.

More interestingly, research results show that the rise of hybrid is putting data management back on the priority lists for 82% of event planners this year.  So what can organizers do?

This guide looks at the findings from the ‘Changing Role of Event Data’ research study, which was conducted with 200+ event planners in May 2021 and answers some key questions, including:

• Why will hybrid events force organizers to spend more time on their data?
• What steps can organizers take to improve their data strategy this year?
• How can data help events stand out in a post-Covid world?