This guide looks at findings from the ‘Are Associations Ready for Hybrid Events’ research study, which was conducted with 120+ association event planners in June 2021 and looks at answering some key questions, including:
What impact did virtual events have on association revenue + memberships?
Are associations adapting their event strategies to hybrid models?
What are the challenges to watch out for when planning hybrid events?
What are the most popular hybrid pricing models?
How are associations delivering the hybrid experience for virtual vs. in-person attendees?
