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Virtual Events – How to Keep Attendees Engaged

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“Engagement remains the BIGGEST challenge for organisers when pivoting to virtual events.” – EventMB Research 2020

Before Covid-19 disrupted the global events calendar, most event planners were focused almost entirely on creating live in-person events. The global lockdown however forced many to adapt quickly to the new normal and shift their events online.  And this in turn created all sorts of new challenges for organisers – from dealing with new technology to understanding how to create the kind of virtual events that keep people engaged.

Virtual event platforms that offer a wide range of engagement tools are a big help as they can make the online experience a lot more effective. But running ‘engaging’ virtual events is not just about technology.  It’s about understanding remote attendee behaviour too.

This eBook covers all the important things organisers need to think about when delivering engaging virtual events – specifically:

  • Why engagement is so important for virtual events
  • Attendee expectations: Virtual vs live in-person events
  • 9 Ways to boost attendee engagement – from directing speakers and rethinking agenda design to using tools like polling, Q&As and gamification
  • Key considerations to get engagement right!

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