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The Value of Event Data for Associations & Membership Organisations

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Events can tell you a lot about your members.  But what kind of data should you be collecting from events and how can it help your association’s success and growth?

What Does the eBook Cover?

This eBook highlights key findings from a new research study which investigates the importance of event data for associations and membership organisations. With feedback from more than 80 senior event planners, find out what kind of data associations are collecting from events and how they’re using it for success and growth:

You'll learn

  • How important are events for associations today?
  • What data are associations collecting from events?
  • Top data collection tools for measuring event success
  • How are associations using their event data?
  • Top data management challenges & how to address them

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