Event data is incredibly valuable – the more you do with it, the more valuable it becomes. However, the abundant use of data collection tools like registration systems, event apps and networking tools also means our industry now is collecting more data than ever before. The more data we collect, the more important it becomes to understand exactly what kind of data is needed and how it’s going to be used – as not doing this effectively can be a real lost opportunity.
So how are event planners using all the data they collect from events? And what value is this data actually bringing to their organisations? Measuring event success is the most obvious answer. Data like feedback from attendees, registration numbers, attendance rates and audience engagement during sessions are all key metrics that help prove ROI to stakeholders. However, there are a number of other ways event data can bring real value.
Have a look at the infographic below highlighting the top four ways organisations use event data today:
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