If your events are collecting personal information on European citizens and residents, then it doesn’t matter where you are, GDPR is going to apply to you. Non-compliance is simply not going to be an option for our industry.” – George Sirius, CEO, Eventsforce
What Does the eBook Cover?
Find out what impact the new EU General Data Protection Regulation (GDPR) will have on event marketing, data management and event technology and what steps event planners need to take now to get ready for the May 2018 deadline:
- What event planners need to know about GDPR
- The impact of GDPR on events – what will change?
- Q&A: Event marketing under GDPR
- Data security under GDPR
- 9 steps event planners can take NOW to prepare for GDPR
- Questions to ask event tech suppliers about GDPR
Why is GDPR Important For Events?
- Events deal with high volumes of personal data collected through registration forms, mobile apps etc. GDPR will bring about some big changes in the way we collect, process and protect the personal data of people coming to events.
- GDPR gives individuals more control over how organisations use their personal information. With data-driven marketing and personalisation increasingly at the forefront of meetings and events, organisers need to know what they can and can’t do under GDPR.
- GDPR requires event planners to play a bigger role in securing their event data and ensuring that third party suppliers (ex. event tech suppliers) are also GDPR compliant. Not doing so can result in hefty fines and lost business.
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