Category: Event ROI

Eventsforce Launches a New Mobile App Designed to Drive Event Planning Success


LONDON, UK — Eventsforce, powered by Simpleview, has released the Eventsforce mobile app — a scalable event app solution designed to drive event planning success. The new mobile app utilizes an upgraded technology stack to help inspire, engage, and connect event attendees.

Eventsforce, an intuitive, all-in-one solution that can scale to meet your ever-changing event portfolio needs, created the mobile app to engage attendees and drive event success. Whether you’re running simple events, tradeshows, or multi-stream conferences — the new app gives users everything needed to drive attendee participation and build lasting relationships while reducing reliance on the traditional paper program guide.

The app benefits event attendees, exhibitors, sponsors, organizers, and everyone in between by boasting the following key features:

  • Intuitive and easy-to-use
  • Integration with all major AMS/CRM and event management systems
  • Mobile and desktop access
  • Advanced QR code scanning features
  • Capability to boost attendee engagement with gamification and engagement features
  • The ability for attendees to create personalized schedules, connect with other attendees and sponsors, and stay up-to-date

On the event planner’s end, the app can be used for:

  • Engaging sponsors and exhibitors
  • Controlling all aspects of the event, including branding, content, and menus
  • Lead scanning for exhibitors and sponsors
  • Revenue-generation and analytics reporting

“The future of event tech is all about creating personalized and engaging experiences for attendees,” said VP of Growth Andrius Remeikis. “Our newly launched mobile app is designed to help event planners do just that, by providing them with the tools needed to connect with attendees on a deeper level and drive business outcomes.”

Give attendees a mobile event experience they’ll remember, before, during, and after the event, with technology they can rely on.


Don’t miss out. Find out more and get in touch!

Mastering the Art of Event Attendance: A Comprehensive Guide for Planners

Room full of people attending an event


There’s nothing quite as gratifying as hosting a well-attended event.  It may look effortless, but behind the high turnout and the buzzy atmosphere, there is — as every planner knows — nothing but careful preparation and hard work.  A key indicator of event success, attendance should never be taken for granted.  But as this blog explores, there are certain tactics that planners can reliably lean on to pull in the crowds to create an occasion that is memorable, meaningful and valuable.

  1. Start Right With a Clear Vision

Before you begin planning in earnest, define the purpose and objectives of your event.  This will ensure that you have a clear vision of what you want to achieve while allowing you to tailor your decision-making process to appeal to your target audience.

  1. Know Your Audience

On that point, it’s absolutely crucial for planners to know and understand their audience — especially if maximum event attendance is the goal.  By researching and gathering data on preferences, interests and demographics, you as a planner will be able to build an event that piques your attendees’ interest at a personal level, encouraging them through the door and into your event.

  1. Mix and Match Tactics for a Comprehensive Marketing Strategy

An effective marketing strategy plays a key part in driving event attendance and so it makes sense for planners to deploy a rich mix of traditional and digital marketing tactics to reach potential attendees.  To that end, consider the following ideas:

  • The creation of a bespoke, compelling event website.  This should be well-designed and user-friendly and contain all essential event details — including registration information — as well as engaging content.
  • The savvy use of social media.  Because you’ve already done your research into your audience, you’ll know their favoured platforms.  Take the time to promote your event on these channels and be sure to include striking visuals, event teasers, and carefully targeted ads. Social is a great place to tap into your attendees’ sense of FOMO, all the while playing up your event as an unmissable occasion.
  • A carefully deployed email marketing campaign.  Once you’ve built your list, craft personalised invitations and updates to keep delegates and potential attendees up-to-speed with your event.
  • Make the most of collaborations and partnerships.  Work with influencers, industry leaders, or complementary businesses to expand your overall reach and credibility.
  1. Set Realistic Goals

In order to gauge and ultimately build on the overall success of your event, you should take the time to establish measurable goals.  When considering event attendance, this, for example, could be something as simple as the number of attendees you aim to attract.  Setting clear benchmarks will help you to track your progress and to adjust your strategies, as needed.

  1. Offer Early Bird Discounts and Incentives to Boost your Event attendance

Tactics such as early registration discounts or exclusive incentives for delegates who register in advance can be a useful tool for increasing attendance.  These strategies help to create a buzz of urgency around your event while rewarding attendees who commit early.

  1. Create and Hype Engaging Content to Build Anticipation

If you really want to pull in the crowds, then compelling content is a must.  Build an occasion that features inspiring speakers, lively panel discussions, practical workshops and outstanding entertainment.  Tease your incredible content via pre-event activities —  think behind-the-scenes footage, countdowns, carefully crafted email campaigns and social posts — to build anticipation.  The goal here is to leverage a sense of FOMO to get delegates through the door.

  1. Seamless Registration to Smooth the Way for Increased Attendance

A straightforward and intuitive registration process is yet another way to encourage attendance.  By taking the time to ensure that your event has an easy-to-navigate online registration system with clear instructions and secure payment options, you can help to increase the likelihood of delegate attendance.

  1. Utilise Event Management Software for Maximised Event Attendance

In a similar vein, event management software can play a significant role in event attendance by enhancing the overall attendee experience.  In addition to streamlining the planning process, a good event software system can help with tasks like registration, ticketing and delegate communication.

  1. Leverage Your Event as a Networking Opportunity

As our recent whitepaper indicated, networking is the number one driver behind event attendance.  Maximise attendance at your event by incorporating dedicated networking sessions, icebreakers, or even a mobile event app that connects individual attendees and their peers with similar interests.

  1. Offer Unbeatable Value

If you want to maximise event attendance, you have to be sure that your event is delivering value to your attendees.  Think: what does my event offer? Be it outstanding session content, expert insights, networking opportunities, freebies or exclusive perks, broadcast what you’re offering to attendees and make it absolutely clear they can’t get it anywhere else.

  1. Collect and Act on Feedback

Finally, after your event, take the time to survey your attendees to identify areas for improvement.  Actively use this information to enhance future events with a keen eye to increasing both attendance and the strength of your relationship with your audience.

The satisfaction of a well-attended event is unparalleled and yet, from a planner’s perspective, there’s more to a successful occasion than a high turn-out.  By deploying specific strategies and tactics and taking due care to know and understand the needs of their delegates, a planner can build on the success of each and every occasion, drawing in and engaging with their audience time after time.


Running live, virtual or hybrid events? Want to maiximise event success? Give your attendees an event experience they’ll remember with technology you can rely on. Learn how Eventsforce can make your next event fabulous and successful. Book your personalised demo now.

Maximize Event Success – Leveraging Partnerships with Clients

Two people agreeing a partnership

Maximize Event Success – In the world of event planning, collaboration is the key to success.  While a planner’s professional expertise plays a crucial part in any well-executed event, the establishment of a collaborative partnership with clients can go a long way in complementing this success.  But before the benefits of an event partnership can be reaped and leveraged, this relationship — as with any other — must be carefully tended and nurtured.  With that in mind, this blog delves into the wider benefits of these kinds of collaborative partnerships while exploring the insight, skill, and effort it takes to maintain them.

Understanding Client Objectives

A solid understanding of a client’s objectives should serve as the bedrock of any successful event partnership.  For a planner, this means forging beyond any superficial discussions to truly comprehend a client’s goals, expectations, and, ultimately, their desired outcomes.  This will enable planners to gain helpful insights into their client’s vision, something that’s essential for crafting an event that aligns perfectly with their given goals.

Creating Tailored Event Concepts

Once armed with a deeper understanding of a client’s objectives, planners can create a tailored event concept, one that resonates with the client’s vision. Here, it’s important to consider customising every aspect of an event — from the theme and the venue to the décor and the entertainment.  By taking care to tailor and customise their offering, planners can ensure that every element of an occasion is strategically aligned with the goals of their client.

Keeping Communication Frequent and Open

Effective communication is the undisputed cornerstone of any successful partnership and so it’s crucial that planners and clients keep a regular and open flow of communication during their planning process. Clients should feel at ease when sharing their ideas, concerns, and feedback, while planners should take care to incorporate any input into the event design and, of course, to provide regular feedback on progress.

Merging Skills to Execute a Vision

Event planners bring their expertise to any scenario, a point that enables them to meet the demands of every client objective with a wealth of creative ideas and a host of practical solutions.  This rich experience should merge seamlessly with the vision of their clients, enhancing and enlivening the final event offering.

Building Trust and Relationships

A solid partnership is built on a foundation of trust and a shared rapport, which is why every event planner should strive to establish a relationship where clients trust both their judgement and their capabilities.  Clients who feel confident in their planner’s abilities are more likely to give them the creative freedom and to heed recommendations, thus ultimately contributing to a more successful event.

Embracing Flexibility

With last-minute changes and unforeseen challenges, the event landscape can be an unpredictable place.  For a partnership to thrive in this kind of environment, it needs to be both flexible and adaptable.  This means that planners and clients should work together to address unexpected developments and to adjust plans as needed while keeping their event objectives intact. After all, a strong partnership ensures that challenges are tackled collaboratively and, likewise, that solutions to any problems are found swiftly.

Measuring Success Together

It’s essential for both planners and clients to define the metrics they’ll be using to gauge the success of their event.  Broadly speaking, these should be clear, measurable goals that align with the event’s purpose.  When it comes to gauging the success of any given occasion, post-event debriefing sessions are valuable opportunities to analyse actual, received data against these goals. This analysis can then be used to plan and build future collaborations, allowing both parties to improve and refine their partnership approach.

In the dynamic world of event planning, leveraging partnerships with clients to maximize event success is a strategy that can significantly enhance event success. By carefully balancing and blending their expertise and knowledge with the overarching aims and goals of their client, planners can create an environment where collaboration thrives.  What’s more, this positive synergy between planners and clients not only leads to successful collaboration, but to the execution of a memorable, meaningful, and valuable event experience.


Running live, virtual or hybrid events? Want to maximize event success? Give your attendees an event experience they’ll remember with technology you can rely on. Learn how Eventsforce can make your next event fabulous and successful. Book your personalised demo now.

ChatGPT: A Tool for Excitement and Engagement


ChatGPT for events – A flash in the pan gimmick or the latest advancement in AI, ChatGPT is many things to many people.

For savvy event planners, ChatGPT can serve as a kind of tool to engage and excite while easing the loads of even the busiest professionals within the sector. In fact, we asked ChatGPT directly how it can be utilized by planners to do their jobs and here’s what it said:

Event planners can utilize ChatGPT in a variety of ways to improve their events and create a more engaging experience for attendees. Here are a few examples:

  • Chatbots: Event planners can create a chatbot using ChatGPT to provide attendees with a personalized experience. The chatbot can answer questions, provide event information, and offer recommendations based on attendees’ preferences.
  • Content creation: Event planners can use ChatGPT to create content for their events, such as social media posts, email marketing messages, and blog articles. ChatGPT can assist with generating creative and engaging content ideas that align with the event’s theme and goals.
  • Real-time assistance: During the event, event planners can use ChatGPT to provide real-time assistance to attendees. ChatGPT can help attendees find specific sessions, answer questions about the event schedule, and offer suggestions for nearby restaurants or attractions.
  • Virtual event engagement: For virtual events, event planners can use ChatGPT to enhance attendee engagement. ChatGPT can facilitate interactive Q&A sessions, provide personalized recommendations for sessions to attend, and offer virtual networking opportunities.

In summary, event planners can leverage ChatGPT in various ways to enhance their events, create a more engaging experience for attendees, and streamline their event planning processes.

Taking that second point as an example, we also asked the chatbot to clarify how it can assist planners with the creation of relevant content during the course of their event.  ChatGPT replied:

Event planners can use ChatGPT to create content for their events in various ways, including:

  • Brainstorming session: Event planners can use ChatGPT to conduct brainstorming sessions with their team. They can ask ChatGPT to generate ideas for themes, keynote speakers, activities, and entertainment.
  • Writing scripts: Event planners can use ChatGPT to write scripts for their event. They can provide ChatGPT with the basic details of the event and ask it to generate a script for the opening ceremony, keynote speeches, panel discussions, and other segments of the event.
  • Social media content: Event planners can use ChatGPT to create content for their social media platforms. They can ask ChatGPT to generate captions, hashtags, and posts that can be used to promote the event on social media.
  • Attendee engagement: Event planners can use ChatGPT to engage with attendees before, during, and after the event. They can set up a chatbot using ChatGPT that can answer attendees’ questions, provide event updates, and engage attendees in conversations.
  1. Presentation materials: Event planners can use ChatGPT to create presentation materials for the event. They can ask ChatGPT to generate slides, infographics, and charts that can be used to present data and information during the event.

In summary, event planners can use ChatGPT in multiple ways to create content for their event, from generating ideas and scripts to engaging attendees and creating presentation materials.

But as with any new technology, there are concerns over the limitations of and caveats to the information created by ChatGPT. For planners, it’s crucial to understand that the chatbot’s generated replies lack refinement and emotional intelligence, a point to account for when creating and editing content to engage a target audience.  After all, when it comes to fostering engagement at a personal level, nothing will ever come close to the power and subtlety of the human mind.  Unlimited by possibility and rich in emotional experience, it is the one machine that can create written content to capture and engage time and again.

But for event planners as a whole, ChatGPT represents a novel medium for content ideation, a chance to instantly and easily build upon a word or a thought in a bid to capture the attention of an audience at multiple points throughout the process of building and executing an event.  In the right hands and with the right knowledge, ChatGPT is the savvy planner’s tool for excitement and engagement.


Running live, virtual or hybrid events? Give your attendees an event experience they’ll remember with technology you can rely on. Learn how Eventsforce can make your next event fabulous and successful. Book your personalized demo now.

Pause, Shift, Change, Engage: Calling Time on Repeat Events

If it ain’t broke, don’t fix it. This mantra holds true…except for those working in the events industry. Offering up the new and the fresh is an inherent part of a planner’s job and yet so many are still leaning heavily on serving up the same old experiences to their ever-changing audiences. After three years of disruption, it’s understandable why — when faced with the challenge of change — we’re all falling back into our former routines, but now is the right time for planners to stop, take stock, and finally break free from repeat events and the old, stale habits that no longer serve them or their audiences.

Why Planners Are Still Falling for the Siren Call of the Familiar

Yet, there’s no denying it: routine — especially in these uncertain times — is comforting. The post-pandemic era is a space in flux; indeed, while live events are making their return felt, hybrid continues to demand its share of consideration from both planners and the audiences they serve. As a professional group, planners have had a very short period of adjustment to this new kind of normal, a place where change is the only constant. No blueprint or schematic exists to guide planners as to how they should interact with their audiences in this new sphere and so old, familiar habits act as a secure mental foothold for event professionals in a continuously changing sector.

It’s worth acknowledging that — due to the changes brought about by the pandemic — the roles once undertaken by planners themselves have in many cases been incorporated into a broader marketing function. This means that the professional knowledge accrued over the years by so many planners within the sector is lost and that — with resources at a premium — it’s now much easier to simply keep repeating those tried-and-tested routines. It’s also worth recognising that planners are notoriously stretched for time and so, from the perspective of efficiency, the repetition of past events is a perfectly understandable practise.

Finally, it’s to say that, in some cases, planners themselves have not acknowledged that the needs and wants of their once well-understood audiences have also changed during the last three years. With the predominance of remote working, planners now find themselves having to compete for attention against the domestic and family lives of their would-be audiences. For some, this sudden change of tack is and move away from repeat events is daunting and so — whether it’s returning again and again to existing event formats or previously used venues and suppliers — it’s understandable why some can’t seem to shake the siren call of the safe and familiar, even if that means serving up the same as last year and risking disengagement from their audiences.

Break Old Habits, Reap the Rewards: The Benefits of Stepping Away from Tired Event Experiences

Stepping away from the known can be a decision fraught with trepidation, anxiety, and even fear, but the benefits of doing so are very much worth the effort. Think: even by making just a slight change to a tried-and-tested routine, a planner not only keeps their event relevant to their target delegates, but also potentially taps into a brand new audience. The first step, of course, is to take the time to understand who your target audience is, what their needs are, and what you — as a planning professional — can offer to get them out of the house and participating in your event. This is precisely why the easy rehashing of tired, old experiences is simply no longer effective or impactful as an event strategy.

From a practical level, your data should be your starting point for a fresh beginning. Whether it’s gleaned via apps, your event management software, a list of past event attendees, etc., any information you have will help you to assess who your audience is, what they want, and how you can best engage with them. During the process, you may even find that you need to create different personas, ones that better jive with the current needs and wants of your audience. Once you’ve thoroughly mined and analysed your data, you can then set to work on overhauling your event strategy, doing so with the total and complete confidence that you know your audience and exactly what they want. It’s worth saying, however, that a new event doesn’t always necessarily have to mean starting entirely from scratch. For example, your basic initial planning documents may still serve you well if you find that making slight adjustments to your event offering is the most efficient and effective way to offer up something completely fresh, new, and engaging.

It’s undeniable: the siren call of a repeat event offers security to many planners looking for stability in an ever-shifting time and space. But it’s a false comfort, for with that supposed sense of safety comes the very real danger of disengagement. Now is the time to look beyond the fear of the unfamiliar and embrace change for all the opportunities it has the potential to bring.



Don’t settle for repeat events. When you’re ready to grab a slice of the action, simply get in touch to discuss your requirements, as well as your favourite pizza.

Personalized event registration: barriers, pitfalls, and solutions


When it comes to events, first impressions matter. As the kind of “opening act” to any occasion, registration sets the feel and tone for things to come. While personalization is now inherent throughout many elements of any given event, it’s not necessarily always easy or straightforward to include an element of personalization in your registration process. But be they delegates, potential delegates, exhibitors, or sponsors, everyone deserves the warm welcome that only personalization can offer. And you, as a planner, certainly deserve to reap the benefits of a thoughtfully personalized registration process.

Barriers and Pitfalls of Personalized Registration

There is no getting around it: personalization takes time and demands substantial effort from planners. This is especially true ahead of the event registration process, when planners need to ensure that they kick off their event by targeting the right audience with the right message. But before they can even begin to work on messaging, planners need to analyse the personal data they’ve gathered — whether this information has been collected via past events, emails, or surveys — in order to carefully and correctly segment their target audiences. With so much information to hand, it’s easy to get bogged down in the minutiae of segmentation and even — as Sitecore references — to in effect become paralysed by your data.

Likewise, with time and resources finite — and with so many other details to attend to in the run up to an event — it’s also understandable for a planner to perhaps not give personalized registration the attention it fully deserves. This is also a mistake; indeed, by neglecting to give considered thought to the element of personalization at the point of registration, you’ve also missed an opportunity to more fully connect with your target audience.

The Simple Solution

A sense of perspective is a powerful tool when it comes to considering the importance of personalized registration. After all, registration is not the main event, but it is a key element of almost any and every event (and certainly, of those done well). To that end — and especially when it comes to considering both the personal data you’ve gathered and your target audience — it’s worth zooming out to identify broad demographic categories within the details you have to hand. Once you’ve done this, consider the elements of registration that will resonate the most with your audience. Isolate and identify the strategies that will have both the greatest positive impact in terms of successfully opening your event along with the ones that will help serve your overall goal of engaging with those you really want to target. And here, it’s important to implement strategies that not only serve your audience, but also to choose the ones that slot seamlessly into your existing time and resources.

A final key point on personalization — and this concerns both the registration process as well as your event at-large — is that there is no single way to ‘do’ personalization. Whether you opt for segmented and personalized invites and e-mails or distinct registration paths or have dug deep to welcome delegates to your event with their favourite coffee, only you truly know the registration techniques that will resonate best with your core audience. As an event planner, your time and resources are precious, but with careful consideration and perspective, you can efficiently create the kind of welcome that benefits both your attendees — and yourself — now and in the future.



Want to learn more about how to personalize your events?

Get answers to the fundamental questions, as well as insight on the current state of personalization in the events industry from a recent research study with 150+ event planners with our eBook, ‘The Event Planner’s Guide to Personalization’.

Video to enhance your event marketing strategy

From pre-show advertising to post-show highlights and client testimonials, event industry professionals acknowledge the power and reach of video marketing. But there are times and tasks that call for a more delicate hand; when you want to go beyond the basics of video marketing for your event yet still fly well under the radar, here are three ideas on how to softly shift the perspective of your strategy for a more subtle — yet equally effective — impact.

Find and Embrace Emotion

Whether you actively acknowledge it or not, as a planner — and perhaps, by extension, a marketing professional — the events you organise are largely built upon your ability to effectively trigger human emotion to get the results you seek. Whether you’re aiming to drum up a sense of anticipation ahead of your event, offering up a heartfelt compliment to your speakers, or reminiscing over the event that was, the sensory power of video is unparalleled in conveying an emotion or vibe — be it excitement, nostalgia, or even a sense of FOMO.

As an event planner, it’s key to know both precisely the kind of feeling you want to tap into and how you can best create content to trigger the reaction you want. Regardless of the type, length, or purpose of your video, this is a medium that enables you to wield the emotional power of a script or story, a moving soundtrack, striking cinematography, and precise editing to influence your target audience. Don’t be afraid to lean into and embrace that emotion; it can be woven into your video content strategy to subtly yet powerfully influence the overall outcome of your event.

Get Personal Before and After

Virtual, hybrid, or in-person — no matter the format of your event, the customisable power of video makes it the perfect vehicle for personalisation. This means that different kinds of video content can be created with a view to fostering a deeper and more meaningful connection with your delegates, your speakers, or anyone connected to your event. It’s one thing to capture video during the course of your gathering, but as a planner, you can seize upon the element of personalisation inherent in the medium of video to create thoughtful content both before and after your event.

For example, rather than simply sending a nondescript email, consider creating a personalised video to invite your delegates to your event or — as in this example from Vidyard — flipping the concept around to use the power of video as an outreach tool to speak directly to individual delegates and bring about a feeling of excited anticipation ahead of your gathering. Post-event, you can likewise create personalised videos to offer up your thanks to your speakers and delegates for their time and attendance, perhaps even weaving footage captured during your gathering back into your video to subtly remind attendees just how good your event was. In addition to fostering a deeper emotional rapport with your audience, the judicious creation of video before and after an event can help to increase ROI and conversion rates and boost the efficiency of your sales cycle.

Mine Your B-Roll Footage for Video Gold

When it comes to making the most of your video footage, you may have had a set strategy in place and known in advance exactly who or what you wanted to film. But that doesn’t mean that any B-roll or alternative footage captured during the course of your event should be discarded; on the contrary, B-roll can offer up a veritable gold mine of content that can be used to continuously connect with your audience well into the future. Whether you want to create a post-event highlights video, send a heartfelt thank you, or even incorporate some footage of this year’s event into your personalised invites for next year, your B-roll footage can be cleverly re-purposed to suit your aims. Think: the use of B-roll means that you film just once, but have the opportunity to create multiple pieces of video content from just one single effort — a true return on ROI.

It’s also worth bearing in mind that this kind of alternative footage adds visual interest and an authentic feel to any video content you’ve created; in a sense, it offers up another avenue for building a rapport with your audience long after your event is over. Delve into your B-roll with an eye for any interesting moments and use them to your advantage. Humour is always a great tool for engagement and if, for example, you’ve been lucky enough to capture lots of funny moments during your event, you might even consider creating your very own blooper or outtake reel using your B-roll footage. But from a technical standpoint, it’s worth knowing that your B-roll can also be edited into your main footage in order to enhance or extend it, as needed.

For event planners, the sheer power and reach of video is undeniable. Yet when used as a tool for engagement, it can be subtly deployed for maximum impact before, during, and long after an event.


Want to learn more about Eventsforce? Whether hybrid, virtual or in-person, see how Eventsforce is exactly the right solution to help you meet all your event objectives. Book your demo now.