A new research study by Eventsforce shows that despite 66% of associations planning on running hybrid events this year, 49% feel uncertain if the future of events is hybrid.
With the global rollout of vaccination programs and countries opening their borders once more, in-person events are slowly making a return.
Hosting a hybrid event that allows both in-person and virtual attendees to participate will make a lot of sense for associations and membership organizations moving forwards. They can reach out to new members, improve engagement with their wider communities and create all sorts of new revenue opportunities too.
But are associations READY to take on hybrid events, or are the barriers just too big?
Key points include:
- What bottom line impact virtual events have had on associations
- The current uptake of hybrid events
- What models and pricing strategies are associations considering for hybrid events
- New challenges and opportunities hybrid can bring to associations and their post Covid-growth strategy