Virtual Events – How to Boost Your Sponsor ROI

The new virtual event environment has made the whole process of securing and managing sponsors and exhibitors a lot more difficult for organisers – both in terms of providing value and managing expectations. In fact, a new industry poll has found that 80% of event planners find managing sponsor/exhibitor ROI is one of the biggest challenges they face around virtual events today.

But virtual events have the potential to be incredibly valuable for these important stakeholders. So how can organisers help their sponsors and exhibitors see the enormous potential of investing in a virtual space?