Why Businesses Invest in Event Management Software

Why Businesses Invest in Event Management Software

Event management is not an easy job – in fact, it’s considered as one of the most stressful jobs in the world!* Add to that the pressures of time, money and having to justify the ROI of your events all the time – findings ways to work smarter, faster and seeing a quantifiable return on your investments has never been so important.

And this is where event management software can help.

But the benefits of using this technology are not limited to events alone. The right event management software can be instrumental in meeting the business needs of other departments and stakeholders across your organisation (lead generation, sales, knowledge exchange etc).

In fact, understanding what business opportunities these solutions bring can be critical in getting the most out of your event tech investments.

New eBook: 10 Reasons Businesses Invest in Event Management Software

A new eBook from Eventsforce, titled ‘10 Reasons Businesses Invest in Event Management Softwareoutlines some of the top business benefits organisations should get when using event management software.  With detailed examples and case studies, the eBook offers a practical resource for those organisations considering investment for the first time or event planners who want to invest but are struggling to get buy-in from management teams.

It also provides some useful information for those already using event management systems but want to get a deeper understanding of what business value these solutions can bring beyond their event operations.  With feedback from event organisers across a range of sectors – including the likes of Santander, Schroders, The British Council, Haymarket and University of St Andrews, readers can get insight on how event tech investments have benefited these organisations in the long-run.

Organisers can get a copy of the eBook here.

Top Benefits of Event Management Software

The right event tech system has the potential to drastically improve the ROI of events – for both your organisation and your attendees.  It will automate some of your most time-consuming tasks so you can focus on delivering more engaging experiences for your attendees. It will save you money by improving your cashflow and boosting the productivity of team members. It will also make it a lot easier for you to prove your event’s ROI and understand exactly what value events bring to your organisation.

Have a look at some of the top benefits of using event management software:

  • Deliver event experiences that make attendees happy
  • Get more work done in less time
  • Meet your organisation’s event objectives
  • Collect important event + attendee data
  • Have the tools to make quick + informed last-minute decisions
  • Gain deeper understanding of your audiences (customers, members, prospects etc)
  • Simplify reporting with management teams + stakeholders
  • Improve internal communication + data sharing between departments
  • Meet data protection requirements
  • Minimise the risks of a security breach

Whatever solution you end up using, it is always a good idea to use this list as a reference point when assessing how your tech is bringing value to your events and organisation.


The impact of technology on events is huge and though it can bring organisations a whole load of other benefits, it can also cause a lot of complications.  It’s important therefore to choose a system that makes sense for your organisation as a whole.

But with hundreds of companies offering different ways of cutting costs and driving value, how do you make the right choice?

As well as providing guidance on how organisations can evaluate their event tech, the eBook outlines some useful information on the kind of things they need to think about when choosing the right provider. Because, at the end of the day, it’s not just about the technology.  It’s about people too.

Whatever system you decide to use, it’s important to choose a vendor you’re happy to work with and provides you the consultancy and support you need around your events.  Having a technology ‘partner’ who understands your organisational goals and works closely with you around all your events will ensure you always get the most out of your technology investments.

Get ‘10 Reasons Businesses Invest in Event Management Software’ here.

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