PCMA Convening Leaders 2020: Can Event Planners Address Growing Challenges of Event Technology?

PCMA Conveying Leaders 2020

Are event planners struggling with event technology? It seems they might be.

A new research study has found that 47% of event planners say they have limited skills to make confident, informed decisions around their event tech investments – despite holding responsibility in the majority of organisations. Another 91% say event tech is an important aspect of the job, but only 48% consider themselves to be tech-savvy.

So how tech savvy are event planners expected to be these days? How much responsibility should they have around event tech when they already have so much on their plates? How can they acquire the skills they need to manage event tech effectively? Or will the industry see the emergence of a new breed of event professionals whose job is to focus exclusively on all things event technology?

These are some of the questions event management software company, Eventsforce, will be addressing in a session at PCMA Convening Leaders, which is set to take place in San Francisco on 5-8th January 2020.  The Tech Talk session will focus on the findings of a new research study which shows a growing ‘technology skills’ gap in the events industry and discuss what organisers and tech providers can do to address the growing challenges around managing event technology.

“Our research shows that organisers are struggling with a number of issues when it comes to their understanding, uptake and management of event tech.  And these problems are becoming more complex with the increasing use of tech tools that help them collect an enormous amount of data on their events and attendees,” commented Ian Webb, Head of Business Development, Eventsforce. “We hope this session will kick off a much-needed discussion on where the industry is heading over the next few years and how organisers can best go about in managing the technology they use around their events.”

The session, titled ‘Are Event Planners Struggling with Event Technology?’ will take place on Monday 6th January 3:30-4:00pm at the Innovate + Elevate Arena (Moscone South, Tech Talk Stage, Hall D).  Attendees will also be able to download a new eBook from Eventsforce ‘The Event Planner’s Guide to Good Data Management’, which will help organisers get more value from their event data.

Eventsforce will also be exhibiting at the four-day event, which is set to attract thousands of business events executives and professionals looking for the latest innovations, education and connections in the industry.  Organisers attending the show can visit the Tech Pavilion for a hands-on demo of the Eventsforce self-service check-in solution, as well as meet the team for a chat about their event tech requirements and the impact of trends such as personalisation, data management, regulatory compliance and data security.

For more information on PCMA Conveying Leaders 2020, please visit: https://conveningleaders.org/

To schedule a meeting with the Eventsforce team at the event, please use the PCMA LIVE Mobile App or email: maz.qureshi@eventsforce.com.