We’ve been talking a lot about event personalization over the past few weeks – the idea that you can tailor a delegate’s experience based on what you already know about them. It is seen as one of the top priorities for event planners this year and its uptake is largely due to the use of sophisticated data collection tools – from event registration systems and RFID to online surveys and event apps.
Event planners are using these tools to collect and analyse valuable delegate information to create more powerful and targeted events. But which are the most effective?
Have a look at the infographic below for our top ten list based on the feedback of more than 160 senior event planners – starting from the most popular: