Technology is always pushing the boundaries on how we plan and run events. Yet the scale of innovation we have seen over the past few years is making it difficult for event professionals to keep up. Many also feel that they don’t have the time or skills to manage effectively all the different technology systems they now use around their events.
So how important do you think it is to be a tech-savvy event planer today?
How much responsibility and accountability should lie on organisers when it comes to using and managing event technology – when they already have so much on their plates?
Or is it time for the industry to recognise the need for ‘event technologists’ – a new breed of event professionals whose job focus is exclusively on all things technology?
It may just be.
New Research Shows Growing ‘Event Tech’ Skills Gap
A new research study released this month shows that 47% of event planners say they have limited skills to make confident, informed decisions around their event tech investments, despite holding responsibility for it in the majority of organisations. The study results also show that an overwhelming 91% of organisers say event tech is an important aspect of their job, but only 48% consider themselves to be tech-savvy.
The research study, titled ‘Are Event Planners Struggling with Event Technology’ was conducted by Eventsforce in October and is based on the views of 145+ event professionals based in the U.S. and the UK, representing corporates, associations, government and educational institutions, PCOs and event management agencies.
Have a look at some of the other key findings from the ‘Are Event Planners Struggling with Event Technology’ research study:
- 75% of event planners struggle to keep up with event tech
- Conversations with peers and colleagues is seen as the most effective way of keeping up with tech trends and offerings – followed by industry blogs/news sites and events
- Top 3 challenges organisers currently face around event tech: Implementation and integration time, adoption of tech and limited tech skills
- 56% of event planners expect to see the emergence of a new ‘event technologist’ role in the industry
For a more comprehensive look at the results, check out the infographic below:
Would you like similar articles delivered to your inbox? Why not sign up to our weekly EventTech Talk newsletter for tips, analysis and research reports on all the latest technology and marketing trends shaping the events industry today.