Many event organisers are not making the most of the data they collect from their events, and consequently, are missing the opportunity to maximise the value of their events for both the attendee and organiser. Yet at the same time organisers are investing a large amount of time and money in technology tools that can help do just this! Ian Webb outlines some top topics for getting the most out of your event technology to help deliver and measure event ROI and manage the data that matters.
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