Tag: event management

6 Creative Ideas to Make Your Event Marketing Viral

Posted on by Eventsforce

Achieving the one guerrilla campaign that will keep people talking about your event for the next six months is far less about budget and much more about creativity and understanding your customers’ mindset. Unfortunately, it is also far less of a science and much more of an alchemist’s dream.

The problem is that great campaigns have to be such a fine balance of so many competing things. Guerrilla campaigns have to be one part creative genius, two parts intense planning and strategy, one part cool and one part strange or quirky. They need a big pinch of social resonance but be subtle enough to avoid labelling or cliché and include a dusting of cultural subversion.

That all gets pounded in a crucible of online scrutiny and after a puff of purple smoke you either turn lead into digital gold or burn your eyebrows off. Some campaigns have not worked because the balance has been wrong and have resulted in millions of pounds in fines and even prison sentences. The fact is: not only is it getting harder to be noticed it’s also getting harder to predict what people take notice of and why.

That said, there are some great examples out there that event organisers can have a think about when planning their marketing campaigns. We’ve listed some of these creative event marketing ideas below: 

Reverse Graffiti

reverse grafitti With only a handheld pressure washer and a pre-cut stencil, Paul Curtis, a.k.a. Moose, was able to quickly create a style of street art that was championed online for its environmental credentials and boldness. He’s worked with Starbucks, Philips, 1Channel 4’s Big Brother and Vans’ ‘Off the Wall’ campaign. Here he makes a statement for a homeless charity crisis.org.uk that was eye-catching and perfectly legal. After all, you can’t get in trouble for cleaning up the streets. Can you?

https://streettoolbox.wikia.com/wiki/File:17012008_124452_abbey_road3.jpg

Flash Mobs

 

 

Flash mobbing is not new but internationally since 2000 they have been increasingly popular. US prank collective Improv Everywhere really kicked off modern flash mobs with their ‘No Pants Subway Ride’ in 2007, which is now an annual event. With some amazing covert planning in 2008, the group succeeded in bringing together 200 people in New York’s Grand Central Station, to form Frozen Grand Central, causing no end of confusion to station workers and passers-by. Some even rang local radio shows completely bewildered by what they were seeing. In the UK, 2009 saw one of the most memorable flash mobs: T-Mobile’s ‘Life’s for Sharing’ event saw amateur dancers cover the floor of London’s Liverpool St railway station in a seemingly spontaneous act of collective musical magic. The YouTube video received 39.7m views. They tried it again however with ‘Welcome Back’ at Heathrow Terminal 5 in Oct 2010 but the impact was less than half of the original, still gathering a huge 14.6m YouTube views.

Rumour and Cultural Subversion

rumourNot since Orson Welles interrupted radio programming on Halloween in 1938 to read ‘War of Worlds’ has anything managed to cause so much panic and so successfully blur the lines between fact and fiction. In 1999, three unknown actors and two independent filmmakers achieved it with nothing more than handheld cameras some woodlands in Maryland and very dodgy lighting. Haxan Films’ The Blair Witch project had a budget of only $20,000 and ended up grossing $248.6m, one of the most successful independent films ever made. The film creators successfully orchestrated a rumour mill that was able to stay ahead of the growing public demand for answers and drive audiences to the cinema. By first responding with silence, then insisting the urban legend was real, only much later revealing the truth that the whole thing was invented, generated a new urban myth that many people bought into. The Blair Witch Project remains today one of the most successful guerrilla marketing campaigns with its blend of half-truths.

https://blog.hubspot.com/blog/tabid/6307/bid/33465/9-of-the-Most-Shocking-Guerrilla-Marketing-Campaigns-of-All-Time.aspx

Authentic Viral Marketing

Lots of things get labelled ‘viral’ when they don’t truly belong to the catalogue of incredibly successful campaigns. No-one really knows why they occur or when they strike. They tend to be extremely low budget but if creativity were currency these would be up with the biggest global campaigns. The Evian 2009 ‘Roller Babies’ campaign racked up 25m views in eight weeks, earning itself a place in the Guinness World Record books as the most viewed online advert. Its 2013 re-boot ‘Baby & Me’ has amassed an incredible 96.71m views to date.

 

The Australian Metro’s Dumb Ways to Die campaign targeted young people and the dangers of the railways but instantly went viral and hit 92.9m views on YouTube, with 11m downloads of its two apps. Dove’s ‘Real Beauty Sketches’ campaign generated record-breaking online interest, yielding more than 114m views in four weeks. Using a blanket approach, Dove uploaded the video in 25 languages to its official YouTube channels, reaching consumers around the world.  And just in case you are wondering – Asian pop star Psy’ Gangnam Style, still holds the record as the most watched video on YouTube ever with an incredible 2.1bn views.

Record-Breaking Stunts

 

It cost an estimated $30m and risked one man’s life but many people do not even recognise it as event marketing. So clever was Red Bull’s Stratos Mission that its efforts to send champion skydiver Felix Baumgartner to the edge of space (128,100ft) saw it claim a fistful of new world records including: the first person to break the speed of sound in freefall; the highest skydive; the longest freefall and the highest manned balloon flight, and record concurrent YouTube viewers. Ground breaking? Yes. Clever? Definitely. Marketing? You and eight million other viewers were left to decide.

Urban Placements

urbanProduct placements have always worked well in the movies but a whole new guerrilla marketing sector has grown up around urban placements to encourage online engagement. Subversive item placements are increasingly common and rely on powerful and humorous material to grab people’s attention or subvert the norm. At their best they become street art installations and attract both big brands, charities, campaign groups and start-ups. Coca-cola recognised the potential of subverting its own brand with its ‘Share a Coke’ campaign, while Vodafone’s ‘Well-meant thieves’ made people think about their phone insurance when it hired professional pick pockets to drop awareness flyers into people’s bags and pockets at railway stations with warnings about how easy it is to pick a phone from someone’s pocket.

So, what do you think? Will you be using any of these creative event marketing ideas to promote your event? If so, we’d love to hear about your plans and how successful they are. Tweet us your thoughts @eventsforce.

https://adsoftheworld.com/media/ambient/vodafone_phone_insurance_wellmeant_thieves

6 Simple Technology Tools for Greener Events

Posted on by Eventsforce

shutterstock_12539635As sustainability starts to creep back up the corporate agenda, event planners are again looking to create more environmentally friendly events that reinforce and further promote their client’s green credentials.

From wearable tech and event apps to end-to-end management software, the latest technology is playing an important role in helping event organisers reduce their client’s environmental impact.

Everything helps, from ditching paper delegate badges; switching to fully online registration processes; video conferencing for international speakers, and mobile event apps to cut out printed maps, brochures, event guides and leaflets.

Below are just some of the platforms that can help event planners enhance their client’s environmental credentials.

Twitter 

You may have heard of it already but the power of Twitter is only now being fully realised in corporate events. The increasing adoption of social media throughout an event’s lifecycle is helping not only attract more delegates but is removing a lot of wasted paper.

Event-specific hashtags allow you to provide information in a much more dynamic way and of course it is a lot cheaper than sending out email bulletins or printed materials. Paper presentations, questionnaires, flyers, guides and other promotional materials can all be put online and shared much more widely.

Not only has Twitter made events more engaging, it has made them greener too. In an interview last year with Kerrin MacPhie, ICCA UK & Ireland Chapter Chair and Director of Sales at ACC Liverpool, said the expectations of delegates are changing in line with growing demand for the integration of social media. She said: “A key challenge is reversing old-school habits; many associations have been around for many years and are very successful, why reinvent the wheel? However, people are changing, the new millennial generation live their lives through digitisation and social media, emails are even seen as passé to this group. Immediate interaction is paramount so for the younger generations attending conferences, Twitter should be a staple ingredient. Not only at conferences but also social media platforms as a norm should be adopted in day to day comms for associations looking to grow.”

Smart badges

 NFC-enabled smart badges are changing the face of exhibitions and corporate events. For many people, attending large conferences can be stressful. Wearable tech such as Loopd means delegates can focus on enjoying the event while the chip collects the data they will need, later pushed to an app for them to access. It takes smart badges to the next level, collecting data and offering attendees a huge number of benefits. As the delegate moves around the event, the chipped lanyard collects key data from ‘beacons’ positioned around the event.

Strea.ma

 Strea.ma is an exciting cloud-based platform that allows you to easily create your own Twitter wall by combining and displaying social media updates from Facebook, Twitter and Instagram. It allows you to promote your hashtag in real time during the event and encourage interaction on the day, to share the discussion, run polls and encourage further engagement.

GoToMeeting

Using video conferencing software rather than flying in keynote guests is a far greener approach to hosting international speakers. GoToMeeting, from Citrix Systems, is an online desktop-sharing platform that allows users to ‘meet up’ in real time. Although not billed particularly as events software, for conferencing in particularly, it would allow for high-definition video conferencing support for up to six users.

Insight Mobile

Insight Mobile is an award winning Brighton based native iPhone, iPad, Blackberry, Windows, Android and Web app development company that specialises in developing world class apps for a range of business sectors. Their solution allows delegates to easily access personalised apps for an event with all the relevant data they need. It goes beyond providing Wi-Fi log in instructions, venue maps and speaker programmes. They can save thousands of sheets of paper, cutting out the need for a lot of the associated paperwork that goes with an event. It can include real-time schedules, gathered contacts from networking, social media updates and more.

SlideShare

Click to get in touchSlide deck presentations are re-energising the humble PowerPoint into shareable content. The popularity of slide hosting apps such as SlideShare mean you ditch cumbersome paper handouts and move to more succinct online versions that are engaging and insightful. Conferences have been publishing online for a long time but apps such as SlideShare take it to the next level, allowing contacts who were not at the event an opportunity to engage (and book for next year). SlideShare condenses information into visual bites that can be easily shared after an event.

Sustainability in the events industry is fast becoming big news again and will be increasingly important for event planners and organisers as it moves up the client’s agenda. Don’t be the one to miss out!

10 Creative Ideas to Promote Your Corporate Event

Posted on by Eventsforce

Have you run out of ways to promote your corporate event? Well, throwing budget at the problem guarantees nothing so instead try throwing some creativity at it. Fresh ideas are a far more valuable currency for the successful promotion of your event. This particularly goes for squeezing a new demand on people’s time into an already cluttered calendar.

Planning and publicising corporate events effectively and engaging people’s interest right from the start is critical to their success and is about far more than spending a fortune on a hot air balloon and a marching band.

So, if you’re in need of some creative corporate event ideas, take a look at the following 11 examples:

1 – Powerful Invitations

2015-09-03_1520_001Start by making your invitations powerful statements of the event’s credibility. Done properly, they will make the event irresistible, will incite action and demand to be taken seriously. Personalising invitations is simple and effective. By tailoring them as much as possible to the invitee and their specific business sector, you massively increase the chances they will attend. Use questions aligned to common issues such as: ‘Do you struggle to convert leads into sales?’ Using modern, fresh and compelling designs that work to support the brand are also vital to engage the delegate and lends authority to the event.

Read: How to Create Invites That Draw People To Your Events

2 – Attractive Websites

Untitled design (87)Websites are still one of the most powerful marketing tools for promoting events today. But if your event website has too much information, doesn’t look appealing and more importantly, doesn’t create a sense of excitement around your event, then chances are people are going to go elsewhere. Thanks to recent advancements in technology, you no longer need to be an expert in web design to put together a great looking site for your event.  Most event management solutions, like Eventsforce, offer simple web design tools that have an abundant choice of templates and make the entire process of creating event websites a whole lot easier (and quicker!).

Read: 10 Reasons Businesses Invest in Event Management Software

Have a look at this article for some insight on the latest trends in web design, as well as the key things you need to think about when building websites for your events – from video content and fonts to multilingual websites: 10 Easy Tips for Designing Great Event Websites.

In an era where people’s attention is rapidly declining, having the ability to offer people relevance is critical! Find out how you can use personalisation to give your attendees the experience they want by getting YOUR copy of The Event Planner’s Guide to Personalisation.

3 – Business-Specific Agendas

2015-09-03_1517Building from the personalised invite, the more specific the event’s agenda is to the sector, the more likely those people will justify the expense and make the journey. Many people limit themselves to perhaps two or three corporate events a year and want to make sure they get their money’s worth. So tailor your agenda to their needs and help them choose your event over others. Throwing the agenda open too widely, usually in an effort to boost up the numbers, only results in half-interested attendees. Instead focus on a smaller section of the market and make the agenda (and your event) an unmissable moment on their calendar. Being too general is always a recipe for a half-full auditorium after the lunchtime break.

Read: How to Save Time Creating Agendas for Your Events

4 – Amazing Hand-Outs

2015-09-03_1519Creating inspirational and amazing event hand-outs that will be kept and shared can of course be very expensive. Going through the traditional channels of print publication to produce glossy corporate event brochures can be notoriously expensive. But by focusing on where you spend, or using a small studio press, you can make big savings. You can also use it for promotion ahead of time to generate excitement about the event.

5 – Added Venue Extras

2015-09-03_1518If you know that your client’s delegates are going to be travelling from long distances, why not give them added benefits of a local tour. You could do this yourself or employ a local partner to do it for you. Maybe your event will be inviting an international audience and people who have not visited the area before. Why not arrange a walking tour, this will be of real interest to your audience and be relatively low cost. You could even work with a local tour partner or history group or community group to generate an audio MP3 tour that guests can download onto their smartphones and take on their own. It’s really about creativity and adding on small, bolt-on ideas to keep the delegates happy.

6 – Very Special Guests

2015-09-03_1519_001Inviting a keynote speaker or a special guest to host your corporate event is the classic way of filling your venue with interested, engaged visitors. Those who don’t have the budget to invite a Hollywood A-lister to speak, may switch off to this idea immediately. However, by carefully researching your industry sector and asking and understanding who is of interest to your audience, you can find hidden speaking talents. You may find a great live speaker, someone who may not be well known, but can hold an audience, is confident at the podium, someone who speaks from the heart with great authority and engages the audience. Maybe there is someone who has a great story to tell, who can break up the flow with comedy or shake-up the guests. Maybe they have their own side business and would speak for free for the positive promotion it would provide them.

7 – Cultivate a Thriving Online Community

2015-09-03_1518_001By carefully nurturing a thriving community of individuals, you can create a lot of interest way before the day of the event. Once someone has signed up to the event, begin creating an email community. Not just forgetting about them or blasting them with countless bland updates on everything from date reminders to speaker bios. This is not a database, it’s an active and caring community of intelligent and interested people so treat them with care. Nurture their interest, give them something for their trust and early sign-up. Notify them of interesting developments with a short but effective weekly or monthly news bulletin.

Read: Top Subject Lines for Your Event Email Campaigns

8 – Build a Buzz!

2015-09-03_1521_001Launching a pre-event social media campaign ensures that there is always a rising ground swell of activity which continues to generate energy and excitement right up to the event and even beyond. Create a clear calendar of pre-event activities and monitor and record how the appeal of the campaign is growing. Tie-ins with local partners can also generate a desire to shout about the event: ‘Join us at our Corporate Strategies event on 21 June and enjoy a free burger on us at Ed’s Diner.’ Maybe even design your own Twitter header for people to share and use.

9 – Local Partners

2015-09-03_1522Most events use sponsor partners, but getting local partners and small business involved is a great way to add exciting and unique things onto your event which you can then shout about. For instance, why not invite a pop-up coffee business to park outside the venue or even in the foyer, if allowed. Give your guests an alternative with a pop-up smoothie bar. The local company can provide it free if you go directly to them and can make it worth their while with the right numbers. You can use branded cups for instance to reinforce the message. It’s the kind of thing you can promote in advance and generate excitement about.

10 – Raffles and Quirky Competitions

2015-09-03_1515The promise of quirky competitions can be a bizarre but popular promotional tool. Having a quick prize draw between each presentation or one slot reserved for a prize draw can be a great way to build community in your audience. You could ask each speaker to bring along a prize, something funny or serious. It can get all of your audience tweeting about the event and really help ramp up the good will.

11 – Video the Event

2015-09-03_1520You may not be able to wow audiences at your event with expensive multimedia and AV but by videoing the proceedings you at least help generate post event content and build the event into something more of a live or theatrical performance. If speakers know in advance that they are going to be videoed, they nearly always perform better. Their reputations as great speakers are on the line and they liven up. They put more into it and engage with the audience better. Moz Con, the major US digital marketing conference, is excellent at this and has built up the profile of its speakers.

Creativity is like currency for promoting corporate events, no matter what budget you have earmarked. Time is a critical resource for your delegates and they want to firstly and primarily know that their time will be rewarded and that they will be wowed by your excitement in the project.

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Award Ceremonies: How to Address Most Common Setbacks

Posted on by Eventsforce

shutterstock_10906786Awards, galas and recognition dinners are meant to be sparkling occasions where raising a glass to success is top of mind.  Unfortunately, they don’t always go that way and sometimes, a “Plan B” has to be enacted.  Take a look at these 5 scenarios, from comedic to tragic, and see how smart planners, marketers, PR pros and execs turned the perception and measure of success in their favor.

1 – “We’ve got some technical difficulties…” – Use this time to allow your guests to network with each other – after all, they’re here to celebrate each other’s successes.  If your awards ceremony, gala, or recognition dinner has press or media present, perhaps even set up a couple of interviews with the lucky winners.  Adding a networking element is always a good value-add. People will appreciate being able to connect with others and be recognised.  Next time though, be sure to test – and re-test – your equipment!

2 –  “We have to stay on track!” – It’s difficult to have a set schedule for an awards ceremony, gala, or recognition dinner so sometimes when some award recipients or even your presenter goes on for too long, there’s the issue of getting through the entire program on time.  This could also be boring for the audience, so be sure to set some ground rules on how much time should be spent on each section of the schedule.  It can’t get longer every year, like the Oscars, and then go through post-editing!  Always plan for more time, or even switch up the venue for a reception for some ceremonies or portions thereof, to break it up a bit and stay on task.

 3 – That’s not the right name! – “Adele Dazeem” – who?  It was a pretty notable fail when John Travolta mispronounced Idina Menzel’s name at the 86th Academy Awards.  If you’re hosting an event with a variety of recipients, make sure your presenters can correctly pronounce the names on the list BEFORE the event starts.  When it happened to Idina Menzel, it was pretty humorous and she might have been able to “let it go” but it was a fail moment nonetheless!  It went viral and there are even Adele Dazeem name generators, so you could definitely add a humorous touch with it if this does happen at your event.

 4 – Everyone’s bored!  – Make sure your presenter is engaging and relevant.  Awards ceremonies, galas, and recognition dinners should be relaxing and upbeat – after all you’re celebrating all the success resulting from hard work.  At the Golden Globes, Ricky Gervais may not have bored everyone with his offensive jokes, but he did not fit the bill for what they needed in a presenter so they had to pull him off for an hour and he returned with more restraint.  Unfortunately, if you didn’t plan for this ahead of time, you may have to just cut several speeches short and avoid dragging it out.

 5 – There’s no better time to celebrate – Your awards ceremony, gala, or recognition dinner may be invite-only for the recipients and their family/friends.  However, if it’s a corporate event where everyone is invited, there are bound to be people who are upset that they didn’t win.  A company in India, Tata Group, actually implemented a separate awards program for “failures” as “Dare to Try” the year after someone was so upset that his colleagues had to pry him away.  You can celebrate new innovations, even if projects weren’t successful.

Click to get in touchRemember to check, re-chek, test and rehearse for the best results.  Most of all plan for the worst but expect the best.  After all… sometimes, failure is the predecessor of success.  What better time to plan for failures than at an event that celebrates success?

Fun Runs or Concerts? Which Fundraising Event Is Best for Your Nonprofit?

Posted on by Eventsforce

Major fundraising events can generate significant revenue for nonprofits—but they require careful planning and higher upfront costs than non-event fundraising campaigns. To learn more, our friends at Software Advice surveyed nonprofit event planners, asking questions about the planning ease and return on investment (ROI) for eight types of special events, to help fundraisers determine the best event for their nonprofit’s size and budget. This report highlights their findings and makes for very interesting reading.

Key Findings:

  • Click to get in touchRespondents say fun runs and walks are the easiest events to plan, generating moderate to high revenue for nonprofits of all sizes.
  • Small nonprofits are at a disadvantage compared to larger nonprofits: Respondents say the upfront investment for an event is a strain on resources.
  • On average, a-thon events have the lowest cost per dollar raised (CPDR), and thus are suitable for all nonprofits. Concerts have the highest CPDR, requiring a larger budget.
  • CPDR, number of new donors and number of attendees are the most popular metrics to measure event success, used by 83 percent, 80 percent and 75 percent of respondents, respectively.
  • Respondents say that software, including fundraising and event management applications, speeds up event performance analysis and improves experiences for both staff and attendees.

For the full report please click here.

Event Technology: How to Increase Adoption Across Your Whole Organisation

Posted on by Eventsforce

shutterstock_79727680New technology solutions that provide better ways for people to collaborate are constantly emerging and you may want to invest in a new solution for your organisation. However, the adoption of new technology can be daunting, perhaps even overwhelming. Adoption is usually the hardest part in the implementation of new tech solutions. You may invest in a solution for better collaboration but that’s difficult to achieve if your organisation isn’t using it properly or at all – so how can you encourage your organisation to leverage the tech solutions you want to introduce to the workplace? We have some ideas for you.

 Establish goals and determine fit

Answer the question: why should they use it? Before you invest in a new solution or try to introduce a new solution, consider how it will fit in with your organisation’s day-to-day activities. Work with your team to establish objectives or goals that you hope to achieve through the implementation. As the solution is being integrated into the workplace, find a way to consistently measure the effectiveness of the solution in achieving the goals established. Adoption rates will go up as reluctant individuals in the organisation see that the new technology solution is worth the effort to adopt.

 Collaborate with the provider

You want a solution provider that is willing to continuously provide updates and support based on feedback. It is important that the provider of the tech solution is willing to work closely with you and your team to establish a good implementation program and ensure that the adoption rate is high.

 Schedule training

Once you’ve invested in the tech solution that best fits your organisation – be sure to provide training. Even if the new solution has an intuitive design, providing training can greatly increase individuals’ comfort levels with it. Training can be in the form of webinars, tutorial pages, or onsite training workshops.

 Lead by example

Click to get in touchIt may be difficult to increase technology adoption across the whole organisation all at once. Consider building a group of evangelists for your new technology solution within your team/organisation or begin by having team/group leaders adopt the technology first to encourage change amongst the team members.

There’s no one-size-fits-all technology solution – take into consideration the individuals in your organisation and help them see how the new technology will be beneficial in their work. Leveraging a new technology solution can increase the overall effectiveness of your workforce but adopting the solution should not have to be an excruciating process.

 

Sources:

 

Why Event Management Software Can do Wonders to Your Marketing Efforts

Posted on by Eventsforce

shutterstock_25045207Marketers are often overwhelmed by the myriad of technologies they can choose from in order to best perform their roles. Often, these technologies themselves are marketed as “magic bullets” meant to instantly increase productivity, increase leads, and ultimately, increase sales. However, whether a technology can accomplish these goals depends not only on the technology but how it’s used by your marketing team, educational team, and leadership.

Why Augment Your Marketing Activities with an Event Management System (EMS)?

Marketing in and of itself is an involved and complicated activity. When executed properly, it’s fingerprints can be seen at every step of the event planning process. From the website to the email campaign, the marketing strategy’s influence is always heavily integrated which means that every one of these aspects must be monitored and tracked. An enterprise-level event management system provides benefits for members of your marketing team by saving time, keeping things organised, and assisting in the collection and application of user data.

Promote

Event management systems provide a variety of integrations which allow the software to serve as a base camp for marketing activities. Tools such as branded websites, email campaigns, and referral systems (all of which can be used in addition to your social media and print marketing) serve as promotional arms of an overall campaign, drawing potential attendees in. Every good marketer knows the value of a well-designed and well-written landing page in converting an interested party into a fully registered and excited attendee. Event management software provides users with templates and an interface with which your team can customise and perfect your event’s website and registration pages.

The added feature of being able to brand your digital promotions simplifies the job of marketing even further as it saves your marketing team the time and effort of creating something from scratch and the branding itself serves to help attendees associate your branding with your event.

Organise

By maintaining a base of operations for your marketing activities within your software allows for all incoming data to arrive in one place with the proper tags and categorisations. Too often, the data collected from email forms and registrations is simply dumped into an Excel spreadsheet to be sorted and dealt with at another time. However, event management software can help to organise and sort your attendees’ information as it is submitted.

Analyse

Click to get in touchOnce your attendees’ information has been collected, what next? Time for the really important work. Your collected data holds the key to a wealth of knowledge about your entire organisation’s performance in relation to your event. What worked? What didn’t work? Who was our target audience? Who did we actually attract? Who did we miss? How can we keep our attendees engaged even after the event? Reporting is an invaluable feature in any event management software as it can help to provide you with the answers to these questions and then some! By answering these questions using the data you’ve gathered and presented with the software’s reporting tools, your marketing team can create a detailed presentation in order to help company leadership make future decisions regarding your event.

A good event management software system may not be a “magic bullet” for any organisation, but it could very well be the magic touch that, when properly leveraged, can help your team reach the next level and ultimately result in more successful events.