Delegates attending the forthcoming TFM&A will be given a taste of the comprehensive metrics and analytics features of Eventsforce 5, the newly launched version of the UK’s leading event management software from Eventsforce Solutions.  Exhibiting for the first time at the show, Eventsforce will unveil how its suite of event management software can equip B2B marketers with detailed data and analytics on event attendees, integrating with other CRM tools such as salesforce.com for a complete picture of attendee profile and behaviour.

Eventsforce CEO George Sirius commented: “B2B marketers are increasingly under pressure to monitor and evaluate all spend and activity in terms of impact on the bottom line.  With Eventsforce, marketers can equip themselves with detailed analytics of customer and prospect behaviour in terms of interest in and attendance at events in addition to other profile information and integration with CRM tools.  At a time when measurement and accountability are key, we have seen increased interest amongst marketing professionals in using Eventsforce to not only improve event management efficiencies but also to gain greater insight into audience behaviour.”

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