4 in 5 associations see events as a critical part of their membership growth strategy – yet 88% can’t get what they need from their event data!

-Source: Can Event Data Help Your Associations Grow (2018 Survey)


Events can tell you a lot about your members.  But what kind of data should you be collecting from events and how can it help your association’s growth and success?

What Does the Book Cover?

This eBook highlights key findings from a new research study which investigates the importance of event data for associations and membership organisations. With feedback from more than 80 senior event planners, find out what kind of data brings associations the most value to their organisations and how they’re using it for success and growth:

  • How important are events for associations today?
  • What data are associations collecting from events?
  • Top data collection tools for measuring event success
  • How are associations using their event data?
  • Top data management challenges + how to address them

You will also learn how technology can help you address some of your biggest data management challenges around your events and the kind of opportunities that can come about when following good data management practices.


To learn more about Eventsforce and how it can help associations and membership organisations run successful events and manage their event data, please contact one of our team at info@eventsforce.com



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