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A new 2021 research study shows that the role of data is changing in our industry. The dramatic shift to virtual events has meant organizers (46%) are collecting more data today than ever before. Sponsors and exhibitors want more data to justify ROI. Attendees also are getting a lot more concerned about what data they share online.
More interestingly, research results show that the rise of hybrid is putting data management back on the priority lists for 82% of event planners this year. So what can organizers do?
- Why will hybrid events force organizers to spend more time on their data?
- What steps can organizers take to improve their data strategy this year?
- How can data help events stand out in a post-Covid world?