Now in its third year, Event Tech Live is Europe’s first dedicated exhibition and conference for event professionals with an interest in technology. It attracts over 1,000 attendees and more than 65 exhibitors from the event tech industry and Eventsforce was there to kick things off.
The opening session of the event focused on making the business case for data integration. Alongside organisations who have already done this successfully, such as Haymarket Events and AoC Create, it highlighted how the process helps cut costs and improves team productivity. The session also explored how event planners can reduce the endless hours spent replicating data from one system to another and eliminating the errors and inconsistencies commonly associated with data entry. More importantly, it showed how these organisations are making better use of their event data by putting it in the hands of the people who need it the most.
The session started with a brief introduction by Ian Webb of Eventsforce on what is data integration and some key findings from a joint market research study with Event Industry News looking at its current uptake in the events industry.
For more information on how you can save time and do MORE with your event data, download this FREE eBook. The easy-to-use comprehensive guide to data integration provides you with everything you need to know about integrating your event data with other business systems (CRM, marketing, finance, membership).
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Thanks to First Sight Media for the video.