How can I identify which marketing channel is the most successful for my event?

Half the money I spend on advertising is wasted; the trouble is I don't know which half

John Wanamaker, US department store merchant (1838 - 1922)

20141125_eventsforce_harry_pearce_17428 1Harry Pearce, Technical Support Specialist

The now famous quote above is as relevant today as it was a century ago. Marketing budgets have always been tight with many organisations viewing marketing expenditure as a cost rather than an investment. The only thing that has changed is that we now have the ability to track our marketing communications, understand its effectiveness and determine how it has contributed to the campaign ROI.

One way of doing this is to use marketing or referrer codes. For an event, these can show you how many registrations were generated from a particular marketing source, and have the flexibility to be sent to individuals, promoted through social media or delivered through TV, radio, magazine adverts or online. Each time somebody registers to attend an event the marketing code is saved against the record and can be included in the reports which show you where your marketing spend has been most effective.

Using Marketing Codes with Eventsforce

 An added bonus of using marketing codes with Eventsforce is that they do not need to be created within Eventsforce. This means that any member of your team can generate codes without logging into Eventsforce. Once the code or list of codes has been generated, the code simply needs to be added to the end of the event URL. Each channel can have it’s own unique code for the same event.

Find out how and see some examples

To see examples of how to make Eventsforce store a marketing code, and find out how to report on which marketing activity is driving the best results, please click here.

If you would like to discuss any of this further and find out more about how our marketing codes can help you increase your marketing ROI, please contact our Technical Support team on 0845 680 6826 or email