We’re delighted that so many of you could make our recent reporting focussed client events in London, Leeds and Edinburgh. For those who were unable to attend, we really don’t want you to miss out on all the valuable content, so here’s a review of the key findings and topics discussed.

Product Update – We were delighted to announce three new product features designed to improve both your user and attendee experience. The first was a new user view designed to more easily allow the event planner to troubleshoot or test the registration process. We also revealed news of a streamlined workflow for abstract submitters designed to save you time and effort, and debuted a new Agenda page with a more responsive interface.

Key Takeaway

If you want to know more about any of these product developments, or find out more about how our Beta programme helps you shape and develop your solution, please email lynda.browne@eventsforce.com

Exploring the value of data – We also took a look at the commercial value of your event data, discussing how it can help evaluate event success and drive decision making. We discussed the significance of including reporting at all stages of the event plan and examined the importance of stakeholders in the reporting architecture.

Key Takeaway

  • Set clear objectives
  • Decide & agree what to measure
  • Consistently track performance
  • Report, Integrate, share

Reporting in Eventsforce – Delivered by our Client Services Specialist, Ben Bradley, this session focussed on the tools to use within Eventsforce to provide you with the data you need to support your strategic decision making and event analysis. With this in mind it delivered an analysis examining which data you need to report on, who you need to report to, and when you need to do this. All really valuable content to event planners who take their events seriously!

Key Takeaway

The main report types for getting your data out of Eventsforce include:

  • Event Summary: A numerical snapshot of what is going on in the event
  • Comparison: Compare registrations or income with one other event
  • Breakdown & output: Hover over gives more information and if you click the key, it will remove certain categories of statuses from the chart
  • Quick search: Designed for that phone call from one of your attendees

Round table discussion – Feedback from previous events told us that you wanted the opportunity for a structured networking session, so we gave you the opportunity to discuss the reporting topics that mattered in the form of three questions:

  1. How do you measure the success of your events?
  2. What are your biggest challenges in reporting and analysing the data you collect from your events?
  3. How do you use Eventsforce to help you with these challenges?

When the groups gave their feedback it was clear that reporting is a critical requirement for many of our clients, and we were pleased to be able to follow this session with an overview of how the issues raised could be resolved within Eventsforce.

Key Takeaway

If you missed out on our last events we hope this has given you an idea of what was covered, and hinted at the benefits of attending! We look forward to seeing you at future events. If you’d like to discuss any of this further with me please get in touch at ian.webb@eventsforce.com