HighRoad Logo2Addition of a Cloud-Based Event Management Platform Provides Not-for-Profits with Comprehensive Event Marketing Solutions

HighRoad Solution, the only technology provider of integrated eMessaging communication services for the association and non-profit market, announced the formation of a new partnership with Eventsforce. The announcement was made at the 2013 American Society of Association Executives’ Annual Meeting held in Atlanta, Georgia.

Eventsforce,  is renowned for its cloud-based event management platform that offers comprehensive functionality to provide event websites, registration, ticketing, abstract management and badging capabilities to organizations running a variety of types of events. The multi-lingual, multi-event platform allows any organization the ability to design, configure and run their own webinars, conferences, symposia and meetings with ease.

“We chose Eventsforce as our event management platform partner for two distinct reasons: their user-centric software design and their ability to integrate,” explained David Caruso, CEO and founder of HighRoad Solution. “Many associations and non-profits outsource their entire virtual meeting offering to us and we needed a system that would allow us to provide exceptional tools to deliver registration capabilities. Whether associations need a webinar, virtual collaboration, educational session or their event livestreamed, recorded and archived, HighRoad has the technology and know-how to deliver exceptional results. The addition of Eventsforce to the mix just further strengthens the quality of our service delivery model and expands our ability to aid organizations in their event marketing programs.”

George Sirius, CEO of Eventsforce, commented: “We are delighted to be able to announce our partnership with HighRoad Solution. It feels like a natural progression for both HighRoad and Eventsforce to bring together a leading supplier of virtual meetings and conferencing with the UK’s leading provider of attendee and event data management systems. This announcement comes following our recent venture into North America and is a fine example of our strategy of extending the Eventsforce suite of software through complimentary technologies, creating unparalleled solutions to support event organisers. We are very much looking forward to working with HighRoad and continuing to develop our relationship.”

HighRoad Solution decided to announce the partnership at the 2013 ASAE Annual event to align with the hot topic of event marketing. “Historically, the association community viewed events, marketing and technology as separate departmental and budgetary silos,” explained Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. “What we see from our unique viewpoint as the only technology communications solution provider is a need to blend together technologies in order to solve the bigger challenge of creating enough demand for events to get the desired attendance. The addition of Eventsforce integrated with our email, mobile, social and webinar marketing platforms really allows us to provide associations with a comprehensive solution from one vendor.”

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