Major fundraising events can generate significant revenue for nonprofits—but they require careful planning and higher upfront costs than non-event fundraising campaigns. To learn more, our friends at Software Advice surveyed nonprofit event planners, asking questions about the planning ease and return on investment (ROI) for eight types of special events, to help fundraisers determine the best event for their nonprofit’s size and budget. This report highlights their findings and makes for very interesting reading.
- Respondents say fun runs and walks are the easiest events to plan, generating moderate to high revenue for nonprofits of all sizes.
- Small nonprofits are at a disadvantage compared to larger nonprofits: Respondents say the upfront investment for an event is a strain on resources.
- On average, a-thon events have the lowest cost per dollar raised (CPDR), and thus are suitable for all nonprofits. Concerts have the highest CPDR, requiring a larger budget.
- CPDR, number of new donors and number of attendees are the most popular metrics to measure event success, used by 83 percent, 80 percent and 75 percent of respondents, respectively.
- Respondents say that software, including fundraising and event management applications, speeds up event performance analysis and improves experiences for both staff and attendees.
For the full report please click here.